YouTube for brands: the power of YouTube marketing

Why should YouTube be in the marketing mix of any marketer in 2022? If we break it down to 5 points what YouTube can do for you and your brand. These would be it!

  • Dominate the search results with high rankings on YouTube and Google
  • Achieve more views and qualitative attention
  • Claim your most important domains on YouTube and Google
  • Increase your brand awareness and brand preference
  • Narrow the gap between branding and performance

Data Driven YouTube Strategy

With YouTube’s increasing popularity, many brands are giving the platform a more prominent place in their marketing mix. But YouTube can be utilized so much more extensively, than just using it as an archive or for redirecting TV commercials and influencer campaigns. Start with a data-driven YouTube strategy!
 
Thinking of YouTube as a search engine opens up a new world of opportunities. Claim top positions within Google and YouTube by using a data-driven Help Content strategy. With our data research we know exactly which videos your target audience wants to see! Answer the most frequently asked questions about your product or service with video content. This way you build a lasting relationship with your target audience and you dominate relevant domains within Google and YouTube. We also did this for KPN in the WiFi and Fiberglass domain, with exceptional results as proof. 
 
Kampanjinsikter

How to succeed in 2022

Are you a brand and do you want to become successful on YouTube? Everything you need to know can be found in our white paper “YouTube for Brands”. We answer the five most frequently asked questions of marketeers about the use of YouTube in their marketing mix. Relevant YouTube insights and cases are discussed, which are the irrefutable proof of the power of YouTube. Download our free white paper ‘YouTube for Brands’ now.

Data Driven YouTube Strategy

GAMMA is an example of a brand that uses YouTube successfully. They came to us with the question of claiming relevant DIY domains on Google and YouTube through video content. Based on data-driven YouTube insights and a Video Topic Research, we took on all facets of YouTube marketing: from a data-driven YouTube strategy and video production to a smart distribution strategy. In this way, we created exactly the videos that GAMMA’s target audience wanted to see. The result? Data-driven How-To videos that make GAMMA dominate the search results in both Google and YouTube! 1 million views, 44,000 hours of viewing time and 91% of video content ranked in the top 3 in Google and YouTube. Read more about the GAMMA case here.

OUR PRODUCTS

YouTube Strategy

How do you use YouTube as a brand, publisher of advertiser? How can this platform, where so much video content is uploaded, work successfully for you when you offer different products and/or services? You are in need of a data-driven, tailor-made YouTube strategy! Based on data-driven insights we will make sure your brand gets a strategy that fits.

Read more

01

Content Creation

Creativity is one of the most important pillars for success on YouTube. Based on years of experience, data insights and platform knowledge, our creatives know exactly what works and what doesn't. We incorporate their knowledge and ideas into the final production. In this way we maximize the impact of the video content.

Read more

02

Video Production

We produce videos and ads that people want to see and that the YouTube algorithm loves. Ads that don't get clicked away, entertaining content that fits your brand values and that helps video content rank high on Google and YouTube. Always based on data and aimed at generating real attention for your brand.

Read more

03

Distribution

Higher rankings, longer watch time, more views and subscribers -- we make sure that your videos don't get lost in the huge amount of video content on YouTube. Besides a high-quality video, distribution is definitely key! We optimize your content and make sure your YouTube channel grows and keeps on growing.

Read more

04

Advertising

Advertising on YouTube: it is a profession in itself. One that we love and that we master like no other. Where other agencies do it on the side, we give it the attention it deserves. This is why we know exactly how to reach, trigger and convert the right target group on the world's largest video platform through video ads.

Read more

05

Measurement

We help brands, advertisers and publishers measure, predict and optimize the effectiveness of their YouTube content. With data- and customer-driven research, we generate more reach and qualitative attention, so you get the maximum return on your YouTube budget.

Read more

06

RELEVANT NEWS

OUR CLIENTS

Do you also want to achieve results with YouTube based on data insights? We would love to take you into the wonderful world of YouTube!

Make an appointment

OTHER SERVICES