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As a (brand) publisher you want your reach and brand to grow and keep growing. But how do you do this? YouTube can help you achieve your ultimate goals. With the right YouTube strategy, you as a (brand) publisher can:
Prime Video is an example of a successful (brand) publisher on YouTube. The streaming platform came to us with the question for a smart YouTube strategy, with which the publisher wanted more awareness among Dutch film/tv fans for their various originals and exclusives. With the combination of data research, optimized content creation and a well thought out advertising strategy as an important flywheel, Prime Video’s YouTube channel underwent a massive growth. Two million hours of watch time, 35.9 million views and 86,000 new subscribers!
Are you a (brand) publisher and do you want to become successful on YouTube? Everything you need to know can be found in our white paper “YouTube for Brands”. We answer the five most frequently asked questions of marketeers about the use of YouTube in their marketing mix. Relevant YouTube insights and cases are discussed, which are the irrefutable proof of the power of YouTube. Download our free white paper ‘YouTube for Brands’ now.