team5pm glass logo

redefining advertising
in a social-first world

We’re a data-driven social agency, creating social-first content & campaigns that your audience loves.

AMSTERDAM
Cape Town
STOCKHOLM
Warsaw
Johannesburg

social is the new normal

We’re not just adapting to this change; we’re driving it. In a world where consumers are everywhere and nowhere, we help brands cut through the noise. We combine data on what your consumer likes to watch with loads of cool, creative ideas. This is how we make social-first content that your audience loves.

how we roll

One central approach with data as the common thread.

With data on your audience we find your sweet spot. Where your target group is, but your competition isn’t.

4f model film

We produce a cool format or creative concept, tailored to different platforms.

We blow up your sweet spot. With organic and paid distribution, we ensure reach at the right time.

We reach the right KPIs. With data research we measure and optimise your results.

we’re a data-driven social agency

Our focus is on effectiveness. With platform expertise, loads of creativity and data on search and viewing behavior, we grow brands on social.

  • YouTube

    Data-driven YouTube videos engage and connect your brand with the right audience for real growth.

    Capture attention and drive connection with impactful YouTube content. Data-driven insights and creative storytelling combined in both long- and short-form videos, ensuring your brand resonates with the right audience and achieves lasting growth.

  • social

    Stand out with social content tailored for your audience—maximizing attention and engagement.

    Stand out on TikTok, Instagram, and beyond. Social content tailored to your audience’s preferences ensures engagement, community building, and visibility, even in today’s crowded landscape.

  • online campaigns

    Digital-first campaigns attract attention and fuel brand growth in a competitive online landscape.

    Shift from TV to digital with impact. Targeted online campaigns attract and hold attention, using up-to-date data insights to help your brand flourish in the digital-first world.

  • social seo

    Increase visibility with relevant content based on what your audience is searching for.

    Be there where your audience is searching. Using our tool topictree, insights reveal what your target group is searching for, enabling your brand to boost visibility and share relevant, high-impact content across multiple platforms.

  • social commerce

    Turn social channels into sales engines with creators, social SEO and commerce. Campaigns that move attention to action.

    Turn your social platforms into sales engines. With trusted creators, social SEO and commerce that converts. Campaigns are built to inspire, engage and move from attention to action.

  • creator marketing

    Connect your brand to the right creators, selected on data and creativity. This creates inspiring content that engages and converts, with immediate impact, growing brand loyalty, and always full control over your brand reputation.

    Connect your brand to the right creators. Data and creativity deliver content that engages, converts, and strengthens your brand reputation.

what we make

Data kills creativity? Hell no! We bring data and creativity together. This combination ensures that we create effective content. Content your audience loves.

directionals

  • With the Fake Mid-Roll, KPN turned the skip reflex into a powerful brand moment. Within Legends of Gaming, this resulted in stable retention, 96% unaided sponsor awareness, and a significant increase in consideration and preference for KPN Fiber.

  • Bol turned live stream shopping into a show: with entertainment, interaction, and exclusive deals, the Netherlands went all-in on live shopping. 86,100 unique views, 5.18 million likes, and thousands of comments!

  • Prime Video NL’s De Knop Gameshow was a success: over 170,000 hours of watch time and a strong connection with both existing and new viewers. An innovative format transformed marketing into entertainment and built an engaged community on YouTube.

  • An influencer campaign on social that inspires people to diversify their diet and be creative with meat and dairy-free meals.

  • Dominating Google, YouTube, and TikTok with #1 rankings? We did it with the 'HEMA Helps' series. Truly a cross-platform SEO triumph, boosting online visibility with data.

  • Thanks to ultra-fast, creative community management, Domino’s consistently claimed the “top comment” spot on TikTok and Instagram. Result: over 80 million impressions, 76,800 engagements, and predominantly positive sentiment. The winning formula for real zillenial connection!

  • This is how you build brand awareness and create an attractive brand with a creative formula and tailor-made formats for both TV and online.