Prime Video’s goal was to turn critical subcultures on YouTube into loyal fans, thereby increasing brand awareness and content discovery.
Extensive data research made up for unique content production and a tailor-made YouTube advertising strategy. Long-form memes were run as ads and targeted amongst specific audiences. People couldn’t get enough: a total watch time of over 2 million hours and more than 500,000 engagements. Prime Video owned the market and created a loyal online community because of it.