redefining advertising
in a social-first world

Linear TV watch time is decreasing. With a social strategy, Omroep ZWART delivers an important message to their online audiences.

This is how you build brand awareness and create an attractive brand with a creative formula and tailor-made formats for both TV and online.

An influencer campaign on social that inspires people to diversify their diet and be creative with meat and dairy-free meals.

Social formats that star real entrepreneurs giving their real opinion.

On Instagram and Snapchat, the campaign dives fully into the target audience's experience by using terms and interfaces that are specifically recognizable on the platforms where the target audience sees it.

Together with Bol, we took product reviews to the next level. By combining help content and entertainment, 'Sterren Reviews' kept viewers hooked for six minutes straight.

Dominating Google, YouTube, and TikTok with #1 rankings? We did it with the 'HEMA Helps' series. Truly a cross-platform SEO triumph, boosting online visibility with data.

Although LOI created multiple awareness campaigns and online performance marketing campaigns in recent years, the younger audience was not sufficiently aware of the wide course range and the benefits that LOI offers. We changed that!

Growing brand preference in a highly competitive market? We did it with Lucardi's mother's day campaign. Target group data combined with creativity created the ideal full-funnel social campaign.

Creating 30% more impact with the same online media budget? Together with Volkswagen, we show how it’s done, by creating an online-first commercial. It’s time to play by the rules of the digital world.

With Beter Bed, we created a YouTube commercial that perfectly aligns with Google's ABCD framework. This way, Beter Bed keeps the right attention from the right audience on the right platform!

Turning your online community into Prime Video subscribers? A combination of data, content creation, and smart social distribution of the Prime Original 'Van A naar Onbekend' did the trick.

From the #1 YouTube agency in the Netherlands to a full-service strategic video partner, active in over 26 countries. We are celebrating our 5 years anniversary.

Transitioning from offline to online? Do it like Beter Bed, and create real impact with data-driven YouTube ads. Data research, spot-on targeting, a media plan, and clear follow-up studies boosted their brand preference.

Boosting YouTube visibility? Andrélon did it by engaging viewers with high-quality content and spot-on targeting. On top of that, they ranked in the #10 search results on Google and YouTube.

The perks of personalized ads? Having millions of viewers watch your ad, even though they could skip it. This is what we call quality attention through YouTube ads. Find out how we did it for the Volkswagen ID.4.

team5pm expands into the Nordics with Swedish Co-founders Nicolin Lilhage and Nathalie Tideström Heidmark.

Transavia advertises informative YouTube videos per video topic and gets a huge amount of watch time

What do you mean, the niche group of business owners can't be reached with online video ads? We prove the opposite and show how Centraal Beheer strengthened its bond with them.

A textbook example of how to reach even the most niche-like audiences with YouTube advertising. René Hogenes finds quality leads with YouTube advertising.

BrandMR increased their brand awareness on YouTube. How so? By mapping out the most searched questions about legal help and answering them with YouTube ads targeted at the right audience.

A format for GAMMA's anniversary campaign: 'The Treehouse DIY' reached their audience through a data-driven DIY approach, and won an international Webby award along with it.

How do you enter a new market with a streaming platform? Prime Video did it by increasing their brand awareness with YouTube ads so compelling, they created more than 2 million hours of watch time.

This is how De Telegraaf became the top news brand on YouTube for millennials, turning their channel into a full-fledged marketing machine that tripled revenue.

91% of GAMMA’s home DIYs rank in the top 3 in Google and YouTube. By choosing exactly the right video topics, the target audience watched GAMMA’s content for hours.

We believe in the power of really knowing your audience. That is why we used intent-based content research and audience behavior analysis to reach L'OR's target group.

Canon claimed the 'photography for beginners' domain on YouTube with a thought-through strategy. The results? 50,000 organic views and #1 rankings on Google and YouTube.

People interested in buying a car watch vehicle reviews on YouTube. Together with Hyundai, we prove how long-form video content combining SEO, data analytics and smart distribution therefore pays off.

This is how SEO optimization created massive success in increasing views and watch time for Tuinmanieren, the YouTube channel for gardening and more.

KPN knows how to give customized wifi advice. In fact, they are claiming the wifi domain on YouTube. How? With data-driven research and a smart advertising strategy, boosting organic reach.

Oot Granola generated sales and subscriptions with YouTube ads, and here's what made it possible: data-driven target group research, strategic and creative content creation and campaign management.

With the combination of strategic content creation and a well-thought-out distribution strategy, KPN won over the hearts of gaming youngsters with the biggest gaming-channel in the Netherlands: legends of gaming.

Winning over Gen Zs and Millennials with original branded formats

KPN claims the fiber internet domain on YouTube, thanks to data. How? We created 6 optimized how-to videos, answering frequently asked questions about internet, which ranked in the top 3 on both YouTube and Google.

To showcase Prime Video's extensive library in an entertaining way, we created 'De Knop, Rico Routine and Koken met Roelie'. This is how simple YouTube-optimized shows turned out to be simply perfect.

We get to work for cool brands from all over the world. From Prime Video to PlayStation.

From South Africa we service our clients with high-end video edits and productions - during the whole year.

We say what we think and do what we say. We’re down to earth. Not perfect and friendly. We’re real team players who make smart choices based on data.

Together with Frank de Wit, 5PM starts a video production company and changes its name to Team5pm.

When we just turned one year old we already won the prestigious Dutch SAN prize: the award show that celebrates the new generation of agencies.

Brands are finding it hard to reach their audience in the new media landscape. From their background at RTL and years of media experience, Jelmer Wind, Tom Schoufs, Ronen Wolf and Peter Minkjan see the potential of YouTube. YouTube agency 5PM was born. The goal? Making brands successful on YouTube!