Lijm Amsterdam

data drives us to be different

Cape Town

content is everywhere

And so are we. From five countries, we’re creating effective content for all relevant platforms. We do this with data. No complex excel sheets or boring 0s and 1s. No, human behavior kind of data. About your target audience. We combine it with creativity – this is how we create content that your audience actually wants to see.

content is everywhere


introducing… the sweet spot

Where the worlds of facts and imagination meet.


how we roll

One central approach with data as the common thread.

With data on your audience we find your sweet spot. Where your target group is, but your competition isn’t.

4f model film

We produce a cool format or creative concept, tailored to different platforms.

We blow up your sweet spot. With organic and paid distribution, we ensure reach at the right time.

We reach the right KPIs. With data research we measure and optimise your results.

different teams working as one

Our different agencies each have their own expertise. We unite as a content group – connected by the same data-driven approach.






team5pm glass logo


Powered by 5pm

The right attention from the right target group with data-driven YouTube content.


Powered by Lijm Amsterdam

This is how your brand stands out amidst the crowd of social content.

online commercials

Make more impact with commercials that fit the online world

our expertise

From YouTube to online commercials and social – with specialized knowledge we make content your audience actually wants to see. On platforms they actually use.

what we make

Data kills creativity? Hell no! We bring data and creativity together. This combination ensures that we create effective content. Content your audience loves.


  • online commercials

    Lucardi's online social media campaign grew brand preference in a highly competitive market. Bringing online attention to brand and product.

  • online commercials

    the challenge how to spend your online media budget as efficiently as possible? The time brands simply push their TV commercials on online platforms should be over. Why? By playing according to the ...

  • social

    the Prime Original Van A naar Onbekend combined with smart social distribution turned an online community into Prime Video subscribers. A high quality tv series with an online vibe.

  • social

    with our tool topictree HEMA knew what they needed to make content about. the HEMA Helps series dominated not only Google and YouTube, but also TikTok with top rankings.

  • YouTube

    the data-driven YouTube series sterren reviews combines entertainment with help content. the target group on average watched six minutes of skippable ad.

  • From the #1 YouTube agency in the Netherlands to a full-service strategic video partner, active in over 26 countries. We are celebrating our 5 years anniversary.

  • online commercials

    with data-driven YouTube ads and a strong media plan we generated real impact in the transition from offline to online

  • increasing visibility on YouTube? we did it for Andrélon! engage your viewer with high-quality content and spot-on targeting.

  • online commercials

    personalized Volkswagen ads: more than a million viewers saw the ads and more than half sticked around - while they could also skip

  • team5pm expands into the Nordics with Swedish Co-founders Nicolin Lilhage and Nathalie Tideström Heidmark.

  • Transavia advertises informative YouTube videos per video topic and gets a huge amount of watch time

  • online commercials

    Centraal Beheer strengthened its bond with business owners, proving that this niche group can be reached with an online-only video ad on YouTube

  • A textbook example of how to reach even the most niche-like audiences with YouTube advertising. René Hogenes finds quality leads with YouTube advertising.

  • YouTube

    BrandMR increased their brand awareness by targeting a niche with the legal help they were looking for

  • a format for GAMMA's anniversary campaign: 'The Treehouse DIY' earned an international Webby award! this is how to reach your audience through a data-driven DIY approach

  • Prime Video increases brand awareness with ads that the community just can't resist. The result? More than 2 million hours of watch time!

  • This is how De Telegraaf became the top news brand on YouTube for millennials, turning their channel into a full-fledged marketing machine that tripled revenue.

  • 91% of GAMMA’s home DIYs rank in the top 3 in Google and YouTube. By choosing exactly the right video topics, the target audience watched GAMMA’s content for hours.

  • YouTube

    we believe in the power of really knowing your audience. this is how L'OR used intent-based content research and audience behavior analysis to reach their target group.

  • YouTube

    Canon claimed the domain 'photography for beginners' on YouTube with a thought-through strategy. The results? 50,000 organic views!

  • YouTube

    car buyers watch YouTube vehicle reviews. Hyundai proves integrated strategy: SEO, data analytics, long-form content, and smart distribution pays off.

  • Massive success in increasing views and watch time. This is how SEO optimization improved the Tuinmanieren YouTube channel.

  • YouTube

    by claiming the wifi domain on YouTube, KPN optimally used YouTube to give consumers customized wifi advice

  • data-driven insights make it possible: Oot Granola generates sales and subscriptions with YouTube ads

  • social

    KPN wins over hearts of gaming youngsters with the biggest gaming-channel in the Netherlands: legends of gaming. Iconic influencers and the coolest content.

  • Winning over Gen Zs and Millennials with original branded formats

  • Dutch provider KPN claims the Fiber internet domain on YouTube using data. 6 optimised how-to videos, answering frequently asked questions about Fiber internet, ranked in the top 3 on both YouTube and Google!

  • how simple YouTube-optimised shows turned out to be simply perfect. Prime Videos' De Knop, Rico Routine and Koken met Roelie achieved crazy results!

  • We get to work for cool brands from all over the world. From Prime Video to PlayStation.

  • From South Africa we service our clients with high-end video edits and productions - during the whole year.

  • We say what we think and do what we say. We’re down to earth. Not perfect and friendly. We’re real team players who make smart choices based on data.

  • Together with Frank de Wit, 5PM starts a video production company and changes its name to Team5pm.

  • When we just turned one year old we already won the prestigious Dutch SAN prize: the award show that celebrates the new generation of agencies.

  • Brands are finding it hard to reach their audience in the new media landscape. From their background at RTL and years of media experience, Jelmer Wind, Tom Schoufs, Ronen Wolf and Peter Minkjan see the potential of YouTube. YouTube agency 5PM was born. The goal? Making brands successful on YouTube!