Generate leads through YouTube advertising
Collect leads, without your viewer having to leave YouTube
YouTube: solely an upper funnel distribution channel? Absolutely not! Google is continuously expanding its performance-based advertising possibilities, this time with lead forms extensions. Convince your target group to get in touch without having to leave the platform.
THE STRONG COMPETITION ANNO 2021
The consumer in 2021 has high expectations of brands and services. What is offered online is endless, competition is strong and the customer journey is no longer linear. If you have managed to reach your potential customer, the question remains whether you have been noticed, grabbed their attention and managed to convinced them that your product or service is worthwhile. If all of this is the case, then you want it to be as easy and pleasant as possible for the consumer to convert. If it isn’t, there’s a good chance the consumer will drop out and become a customer elsewhere. Think of a web page that loads too slowly, having to fill in a lot of information on a small screen, typos that are not automatically corrected, or the challenge finding out where/how to get in contact. Filling out a lead form is quickly abandoned by the consumer if it doesn’t meet their expectations.
LEAD FORM EXTENSION OFFERS SOLUTION
HOW DO YOU MAKE THE MOST OF NEWLY ACQUIRED LEADS?
With new leads it is important to get in touch as soon as possible, so that the consumer does not hesitate and remembers your brand well. It is therefore advisable to keep a close eye on newly acquired leads within Google Ads. The list of leads from the past 30 days can be downloaded as a csv file, or even better: create a webhook integration to receive leads directly into the CRM system.
Videos about online trading on YouTube are popular. Data shows that gigantic opportunities are currently being missed on this popular video platform. Do you want to know how to create authority and kickstart your customer journey?
YouTube plays a vital role in the consumer orientation and decision-making process. This also applies to the choice of the right bank. By using YouTube strategically, the right target groups can be reached at the right time. Which banks have done this best in the past 365 days?
Marketing funnel: touch-tell-sell, see-think-do or awareness-consideration-conversion. Every marketer knows them, the different phases of the funnel, but..