Advertisers still miss out on data-driven YouTube advertising opportunities

Team5pm starts YouTube advertising branch


Melanie Butter

YouTube agency Team5pm has started an own specialised YouTube advertising branch. YouTube is playing an increasingly important role in the customer journey and therefore also in the marketing mix of brands. Team5pm notes that the opportunities of the platform remain unused by advertisers. The fact that brands still see YouTube as a side product and media agencies don’t differentiate with other online videos, is meaningful. To benefit from the full potential of the platform, specialized knowledge is essential, something the YouTube agency masters like no other.

In addition to being the world’s largest VOD platform on mobile, tablet and dekstop, Youtube is the market leader on Connected TV in the US, passing Netflix on the big screen. 34% of users watch YouTube content on their TV, a trend we also see in The Netherlands. This is an important development for marketeers.

Ronen Wolf, co-founder of Team5pm: “YouTube offers advertisers the mass reach of TV, combined with the depth of online data and targeting. And yet the vast majority of media buyers are buying into old TV audiences, such as Shoppers 20-49. A huge missed opportunity. Therefore it is time for disruption! Our team of specialists works on a daily basis on developing and optimizing data-driven advertising campaigns, where we use all the possibilities that the Google Ecosystem offers us for the highest possible quality (mass) reach. We already do this for brands like ANWB, Amazon Prime, GAMMA, Volkswagen, Telegraaf, BOVAG and the Red Cross.”

Less Goes, Advertising Lead Team5pm: “Youtube is no longer the platform where you only reach the target audience, but where you can also play an important role in the consideration and conversion phase. The platform is growing incredibly fast and is expected to continue to do so in the coming years, looking at the worldwide increasing ad-spend of advertisers. It does not matter who you want to reach and what story you want to tell, your target audience is always on YouTube. We know exactly how to achieve maximum qualitative reach and thus increase the impact and ROI of campaigns.”


Team5pm is the YouTube agency for publishers and brands, that focuses on data research, strategy, content, advertising and video sales through its own YouTube-network. Through data-driven consulting and algorithm-friendly content creation, Team5pm helps clients achieve success on YouTube. For example by achieving more views, watch time, high Google & YouTube rankings, ad revenue, leads and conversions on YouTube. The team of over 75 employees consists of the best YouTube experts. The head office is located on the Baarsjesweg in Amsterdam. Team5pm now works for brands as ANWB, Amazon Prime Video, Samsung, AkzoNobel, The Ocean Clean-up, GAMMA, Jacobs Douwe Egberts and KPN.


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