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With Campaign Insights you get clarity about your video campaigns. Develop YouTube ads and online expressions based on data insights and show your consumers what they want to see!
With campaign insights Team5pm uses various data points to show what your consumers want to see. We then translate these insights into a creative concept that can be used as the basis for an advertising series, or for various online expressions that you as a brand, publisher or advertiser want to use on YouTube and beyond.
Creative video concepts often arise because a trend or insight is used, but sometimes also because a gut feeling is involved. At Team5pm we believe that creative concepts can be developed even better based on data. That’s why with our product Campaign Insights we use all the data we have at our disposal from Google, YouTube and all search partners and translate that data into important learnings for you as a brand. We then translate those learnings into one or more creative video concepts that can be used in the various communications that need to be made.
Thanks to our extensive research we know a lot about the target group you want to reach with your campaign. That’s why we not only give advice on what should be shown in the communications, but we also provide insight into what targeting options work best, which demographics, ages and other aspects are relevant to the online communication which will be created.