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The Netherlands’ largest news brand with a brand reach of 6.9 million and 507 million pageviews per month.
“How can we use YouTube to increase our reach among a millennial audience?”
Content optimisation strategy
Renewed YouTube branding
From 60k to 160k subs within 6 months
Video views increase by 300% per month
YouTube is the no.1 news brand among millennials in the Netherlands
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1013 AP Amsterdam
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