The perfect mix between entertainment and help content:
In general, review formats are labelled as factual and informative – with less room for creativity. Our in-house creatives wanted to challenge this. The first thing people do when looking at an e-commerce platform is scan the reviews given by real people. This is exactly what the power of bol.com is. Being the biggest archive of real-life user experiences, we chose to create a category-like review format based on real opinions: Sterren Reviews.
Being the biggest archive of real-life user experiences, we gave them a voice with a branded entertainment format.
Taking the review game to a whole new level, the series uses the iconic bol.com user reviews and combines this with a good amount of humour and not-so-scientific product tests. We’ve added a relaxed atmosphere and relatable hosts who give the viewer a perfect overview of every product and category. The meme-like video edits magnified this. To make sure the content maximises performance, we pretested the videos and thumbnails among an unaware test audience using AI technology. This way, we could make creative tweaks before the content went live.