Based on data, we mapped out the most searched questions on YouTube and Google regarding legal help. Based on this Video Topic Research, our in-house Creative Studio produced informative explainer videos. This was all done in close collaboration with BrandMR and its legal experts. We used insights on the target audience to serve anyone searching a certain question with the right video answering it. The results show that BrandMR reached their niche target audience with YouTube-optimised video content..
“Our goal is to make law accessible for everyone. This may seem obvious, but in our view this is is not yet the case. Together with Team5pm, we made our goal come to life with video content. Through joint intensive research, we have developed videos in a short time. This video content increases knowledge among the target group and beyond.”
By serving the right YouTube Ads among the right target audience we generated:
- A CPV of -50% lower than the initial target
- A view rate +50% higher than initial target
- A viewer’s retention of +63%
- The intial target was 50%
Want to know more about what YouTube advertising can do for you?
90% of consumers say they use YouTube to discover new products (Thinkwithgoogle, 2019). Your future consumer is ready to be convinced by the right video content. That is exactly the moment, where you as an advertiser want to be with your video! In our brand new white paper ‘YouTube for Advertisers’ you’ll receive practical tips and trick concrete tips en tricks. It is your free guide to a spot-on advertising strategy on YouTube.
✓ Get answers to the most asked advertising question from marketers
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