BrandMR is a two year old legal advice company
Their main goal was therefore to increase brand awareness and compete with longer existing law firms. YouTube would play an important role in achieving this. On average, people get into a legal dispute every seven years. This means that every year hundreds of thousands of people are looking for relevant information and help. BrandMR wanted to be that source of information and help.
we mapped out the most searched questions on YouTube and Google about legal help
Based on this Video Topic Research, our in-house Creative Studio produced informative explainer videos. This was all done in close collaboration with BrandMR and its legal experts. We used insights on the target audience to serve anyone searching a certain question with the right video answering it. The results show that BrandMR reached their niche target audience with YouTube-optimized video content..
by serving the right YouTube ads among the right target audience, we generated:
Mitchell Tjong, Online Marketeer at BrandMR
curious about what YouTube advertising can do for you?
90% of consumers say they use YouTube to discover new products (Thinkwithgoogle, 2019). Your future consumer is ready to be convinced by the right video content. That is exactly the moment, where you as an advertiser want to be with your video! In our brand new white paper ‘YouTube for Advertisers’ you’ll receive practical tips and tricks. It is your free guide to a spot-on advertising strategy on YouTube.
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