the challenge

BrandMR is a two year old legal advice company

Their main goal was therefore to increase brand awareness and compete with longer existing law firms. YouTube would play an important role in achieving this. On average, people get into a legal dispute every seven years. This means that every year hundreds of thousands of people are looking for relevant information and help. BrandMR wanted to be that source of information and help.

BrandMR reached their niche target audience with YouTube-optimized video content

By serving the right YouTube Ads among the right target audience we generated:

  • A CPV of -50% lower than the initial target
  • A view rate +50% higher than initial target
  • A viewer’s retention of +63% – The intial target was 50%
team5pm glass logo

our solution

we mapped out the most searched questions on YouTube and Google about legal help

Based on this Video Topic Research, our in-house Creative Studio produced informative explainer videos. This was all done in close collaboration with BrandMR and its legal experts. We used insights on the target audience to serve anyone searching a certain question with the right video answering it. The results show that BrandMR reached their niche target audience with YouTube-optimized video content..

the results

by serving the right YouTube ads among the right target audience, we generated:



lower than the original target

View rate


higher than the original target

Viewer’s retention


initial target: 50%

Mitchell Tjong, Online Marketeer at BrandMR

‘Our goal is to make law accessible for everyone. This may seem obvious, but in our view this is is not yet the case. Together with team5pm, we made our goal come to life with video content. Through joint intensive research, we have developed videos in a short time. This video content increases knowledge among the target group and beyond.’

curious about what YouTube advertising can do for you?

90% of consumers say they use YouTube to discover new products (Thinkwithgoogle, 2019). Your future consumer is ready to be convinced by the right video content. That is exactly the moment, where you as an advertiser want to be with your video! In our brand new white paper ‘YouTube for Advertisers’  you’ll receive practical tips and tricks. It is your free guide to a spot-on advertising strategy on YouTube.

  • Get answers to the most asked advertising questions from marketers

  • Discover how you can get the maximum ROI out of your budget

  • Explore how you can utilise the biggest advertising trends for 2023

what we make

As a data-driven content group, we put your target group on #1 and create effective content that builds strong brands.


  • social

    the Prime Original Van A naar Onbekend combined with smart social distribution turned an online community into Prime Video subscribers. A high quality tv series with an online vibe.

  • social

    with our tool topictree HEMA knew what they needed to make content about. the HEMA Helps series dominated not only Google and YouTube, but also TikTok with top rankings.

  • YouTube

    the data-driven YouTube series sterren reviews combines entertainment with help content. the target group on average watched six minutes of skippable ad.

  • online commercials

    with data-driven YouTube ads and a strong media plan we generated real impact in the transition from offline to online

  • increasing visibility on YouTube? we did it for Andrélon! engage your viewer with high-quality content and spot-on targeting.

  • online commercials

    personalized Volkswagen ads: more than a million viewers saw the ads and more than half sticked around - while they could also skip

  • Transavia advertises informative YouTube videos per video topic and gets a huge amount of watch time

  • online commercials

    Centraal Beheer strengthened its bond with business owners, proving that this niche group can be reached with an online-only video ad on YouTube

  • YouTube

    BrandMR increased their brand awareness by targeting a niche with the legal help they were looking for

  • a format for GAMMA's anniversary campaign: 'The Treehouse DIY' earned an international Webby award! this is how to reach your audience through a data-driven DIY approach

  • Prime Video increases brand awareness with ads that the community just can't resist. The result? More than 2 million hours of watch time!

  • This is how De Telegraaf became the top news brand on YouTube for millennials, turning their channel into a full-fledged marketing machine that tripled revenue.

  • 91% of GAMMA’s home DIYs rank in the top 3 in Google and YouTube. By choosing exactly the right video topics, the target audience watched GAMMA’s content for hours.

  • YouTube

    we believe in the power of really knowing your audience. this is how L'OR used intent-based content research and audience behavior analysis to reach their target group.

  • YouTube

    Canon claimed the domain 'photography for beginners' on YouTube with a thought-through strategy. The results? 50,000 organic views!

  • YouTube

    car buyers watch YouTube vehicle reviews. Hyundai proves integrated strategy: SEO, data analytics, long-form content, and smart distribution pays off.

  • Massive success in increasing views and watch time. This is how SEO optimization improved the Tuinmanieren YouTube channel.

  • YouTube

    by claiming the wifi domain on YouTube, KPN optimally used YouTube to give consumers customized wifi advice

  • data-driven insights make it possible: Oot Granola generates sales and subscriptions with YouTube ads

  • social

    KPN wins over hearts of gaming youngsters with the biggest gaming-channel in the Netherlands: legends of gaming. Iconic influencers and the coolest content.

  • Winning over Gen Zs and Millennials with original branded formats

  • Dutch provider KPN claims the Fiber internet domain on YouTube using data. 6 optimised how-to videos, answering frequently asked questions about Fiber internet, ranked in the top 3 on both YouTube and Google!

  • how simple YouTube-optimised shows turned out to be simply perfect. Prime Videos' De Knop, Rico Routine and Koken met Roelie achieved crazy results!