the challenge

GAMMA asked us to help them create a data-driven and inspiring format

For GAMMA’s fiftieth anniversary, the Dutch DIY store wanted to create a new inspirational format to load its anniversary campaign ‘Klussen zit in onze genen’ (‘DIY is in our genes’) on YouTube.

how to reach your audience through a data-driven diy approach

In total, the campaign with three produced videos, ran for three months.

  • over 340.000 views were achieved

  • watch time of 18.600 hours

  • and an average view duration of three and a half minutes

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what we make

Data kills creativity? Hell no! We bring data and creativity together. This combination ensures that we create effective content. Content your audience loves.

Check our cases

directionals

  • SPP

    YouTube

    SPP achieves success with a data-driven YouTube strategy: 10 videos, based on real search behavior, generated 467,000 views and an engaged audience!

    View case

  • Gymgrossisten

    Online campaigns
    Social
    YouTube

    Discover how Gymgrossisten boosted brand preference and purchase intent through an efficient content strategy: creating a video podcast series that transformed into 133 pieces of TikTok content.

    View case

  • Transavia

    Social

    Transavia's TikTok-debut was a big hit: thousands of followers in one month and now a community of 23.000. With authentic, Employee-Generated content and smart use of Spark Ads, we reached millions of views and created an engaged community.

    View case

  • Prime’s Roasted Academy

    Social

    Prime Video captivates Gen Z with targeted social campaign for Danish series ‘Roasted - Verdens Sjoveste Ferie’

    View case

  • Omroep ZWART

    Social

    Linear TV watch time is decreasing. With a social strategy, Omroep ZWART delivers an important message to their online audiences.

    View case