the challenge

how to get a young audience to take action?

Corona and its restrictive measures ensure that more and more Amsterdam residents head for the parks, unfortunately not everyone cleans up after this. To tackle the growing litter problem in Amsterdam’s parks, we launched the “Stay social” campaign on behalf of the City of Amsterdam.

a tone-of-voice, edit style and interface that fits Snapchat and Instagram

  • A deep-dive into youngsters that use the parks in Amsterdam; who are they? and what platforms do they use?

  • Creating social content that fits the platforms Gen Z uses

  • A creative formula that has a real social style

team5pm glass logo

our solution

Stay Social campaign: which filter will you use to clean up the park?

On social, with a good pose, beautiful smile, filter and gif, the perfect picture is easily made: unfortunately, in reality, this is not so easy to clean up.

The campaign encourages to leave the park as clean, as you make it look on social. Because although a story disappears after 24h, in practice it works differently. On Instagram and Snapchat, the campaign dives fully into the target audience’s experience by using terms and interfaces that are specifically recognizable on the platforms where the target audience sees it, with a social style, music and tone of voice.

ready to get social?

Want to create content your audience actually likes to watch, on platforms they actually use? With our social label Lijm Amsterdam, we make creative campaigns baseed on audience data. Get in touch here.

what we make

Data kills creativity? Hell no! We bring data and creativity together. This combination ensures that we create effective content. Content your audience loves.

Check our cases

directionals

  • SPP

    YouTube

    SPP achieves success with a data-driven YouTube strategy: 10 videos, based on real search behavior, generated 467,000 views and an engaged audience!

    View case

  • Gymgrossisten

    Online campaigns
    Social
    YouTube

    Discover how Gymgrossisten boosted brand preference and purchase intent through an efficient content strategy: creating a video podcast series that transformed into 133 pieces of TikTok content.

    View case

  • Transavia

    Social

    Transavia's TikTok-debut was a big hit: thousands of followers in one month and now a community of 23.000. With authentic, Employee-Generated content and smart use of Spark Ads, we reached millions of views and created an engaged community.

    View case

  • Prime’s Roasted Academy

    Social

    Prime Video captivates Gen Z with targeted social campaign for Danish series ‘Roasted - Verdens Sjoveste Ferie’

    View case

  • Omroep ZWART

    Social

    Linear TV watch time is decreasing. With a social strategy, Omroep ZWART delivers an important message to their online audiences.

    View case