the challenge

how to get a young audience to take action?

Corona and its restrictive measures ensure that more and more Amsterdam residents head for the parks, unfortunately not everyone cleans up after this. To tackle the growing litter problem in Amsterdam’s parks, we launched the “Stay social” campaign on behalf of the City of Amsterdam.

a tone-of-voice, edit style and interface that fits Snapchat and Instagram

  • A deep-dive into youngsters that use the parks in Amsterdam; who are they? and what platforms do they use?

  • Creating social content that fits the platforms Gen Z uses

  • A creative formula that has a real social style

team5pm glass logo

our solution

Stay Social campaign: which filter will you use to clean up the park?

On social, with a good pose, beautiful smile, filter and gif, the perfect picture is easily made: unfortunately, in reality, this is not so easy to clean up.

The campaign encourages to leave the park as clean, as you make it look on social. Because although a story disappears after 24h, in practice it works differently. On Instagram and Snapchat, the campaign dives fully into the target audience’s experience by using terms and interfaces that are specifically recognizable on the platforms where the target audience sees it, with a social style, music and tone of voice.

ready to get social?

Want to create content your audience actually likes to watch, on platforms they actually use? With our social label Lijm Amsterdam, we make creative campaigns baseed on audience data. Get in touch here.

what we make

As a data-driven content group, we put your target group on #1 and create effective content that builds strong brands.

directionals

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  • Social

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  • YouTube

    Together with Bol, we took product reviews to the next level. By combining help content and entertainment, 'Sterren Reviews' kept viewers hooked for six minutes straight.

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  • Online commercials

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  • Online commercials

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  • Online commercials

    With Beter Bed, we created a YouTube commercial that perfectly aligns with Google's ABCD framework. This way, Beter Bed keeps the right attention from the right audience on the right platform!

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  • Online commercials
    YouTube

    Transitioning from offline to online? Do it like Beter Bed, and create real impact with data-driven YouTube ads. Data research, spot-on targeting, a media plan, and clear follow-up studies boosted their brand preference.

  • Boosting YouTube visibility? Andrélon did it by engaging viewers with high-quality content and spot-on targeting. On top of that, they ranked in the #10 search results on Google and YouTube.

  • Online commercials
    YouTube

    The perks of personalized ads? Having millions of viewers watch your ad, even though they could skip it. This is what we call quality attention through YouTube ads. Find out how we did it for the Volkswagen ID.4.

  • Transavia advertises informative YouTube videos per video topic and gets a huge amount of watch time

  • Online commercials
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    What do you mean, the niche group of business owners can't be reached with online video ads? We prove the opposite and show how Centraal Beheer strengthened its bond with them.

  • YouTube

    BrandMR increased their brand awareness on YouTube. How so? By mapping out the most searched questions about legal help and answering them with YouTube ads targeted at the right audience.

  • A format for GAMMA's anniversary campaign: 'The Treehouse DIY' reached their audience through a data-driven DIY approach, and won an international Webby award along with it.

  • How do you enter a new market with a streaming platform? Prime Video did it by increasing their brand awareness with YouTube ads so compelling, they created more than 2 million hours of watch time.

  • This is how De Telegraaf became the top news brand on YouTube for millennials, turning their channel into a full-fledged marketing machine that tripled revenue.

  • YouTube

    91% of GAMMA’s home DIYs rank in the top 3 in Google and YouTube. By choosing exactly the right video topics, the target audience watched GAMMA’s content for hours.

  • YouTube

    We believe in the power of really knowing your audience. That is why we used intent-based content research and audience behavior analysis to reach L'OR's target group.

  • YouTube

    Canon claimed the 'photography for beginners' domain on YouTube with a thought-through strategy. The results? 50,000 organic views and #1 rankings on Google and YouTube.

  • YouTube

    People interested in buying a car watch vehicle reviews on YouTube. Together with Hyundai, we prove how long-form video content combining SEO, data analytics and smart distribution therefore pays off.

  • This is how SEO optimization created massive success in increasing views and watch time for Tuinmanieren, the YouTube channel for gardening and more.

  • YouTube

    KPN knows how to give customized wifi advice. In fact, they are claiming the wifi domain on YouTube. How? With data-driven research and a smart advertising strategy, boosting organic reach.

  • Oot Granola generated sales and subscriptions with YouTube ads, and here's what made it possible: data-driven target group research, strategic and creative content creation and campaign management.

  • Social
    YouTube

    With the combination of strategic content creation and a well-thought-out distribution strategy, KPN won over the hearts of gaming youngsters with the biggest gaming-channel in the Netherlands: legends of gaming.

  • Winning over Gen Zs and Millennials with original branded formats

  • KPN claims the fiber internet domain on YouTube, thanks to data. How? We created 6 optimized how-to videos, answering frequently asked questions about internet, which ranked in the top 3 on both YouTube and Google.

  • To showcase Prime Video's extensive library in an entertaining way, we created 'De Knop, Rico Routine and Koken met Roelie'. This is how simple YouTube-optimized shows turned out to be simply perfect.