maximize brand impact within budget
Gymgrossisten aimed to strengthen its brand within the nutritional supplements category in Sweden. The main objectives were to enhance brand preference and increase purchase intention, all while maintaining cost efficiency.
How? With a video podcast series that could be efficiently repurposed for multiple platforms, with a particular focus on TikTok.
from long-form content to TikTok success
Our strategy centered on creating a video podcast series featuring well-known Swedish fitness personalities. This format allowed us to create content for multiple platforms while maintaining a strong focus on TikTok.
From the long-form podcast interviews, we extracted 133 shorter videos, optimizing each for TikTok’s vertical format and fast-paced nature. The content featured quotes and motivational moments, showcasing authentic stories and practical tips from the fitness influencers.
a data-driven approach boosts influencer content
“Our campaign’s success stemmed from a data-driven strategy that allowed us to efficiently generate a high volume of engaging content with the right profiles. By creating a format that influencers were eager to participate in and share, we maximized reach and authenticity.” — Olle Öberg, strategiest at team5pm.
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Discover how Gymgrossisten boosted brand preference and purchase intent through an efficient content strategy: creating a video podcast series that transformed into 133 pieces of TikTok content.
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