Spotting relevant video SEO opportunities for HEMA with the predictive power of TopicTree
We are born and raised on YouTube. This allowed us to develop a unique data-driven approach that secures results on multiple video platforms, in every phase of the marketing funnel. To know exactly which video topics had the highest potential of reaching the right audience, we started with first things first: data research. Not only using Google and YouTube, but also TikTok as a brand-new data set, we conducted an in-depth content analysis into relevant domains, such as ‘bathroom’ and ‘window decoration’. This data was collected with our brand new automated SEO technology, called TopicTree.
Born from the need to know for sure, TopicTree continuously tracks and analyses view and search behaviour data from Google, YouTube, TikTok, Amazon, Pinterest and Bing. It is a tech solution – a first in the market – that unites every single data touchpoint about a brand’s consumer in one place. Its predictive power allowed HEMA to get a list of most potential video topics and trends. Based on this data, we mapped out the most potential domains to rank high in; on Google, YouTube and TikTok. On top of that, we did a competitor analysis – taking a deep-dive into the different video styles, ranking positions and upload frequencies of HEMA’s biggest opponents. What are they doing online and what are missed opportunities? An important insight was that mainly creators were leading the field of ‘bathroom’ and ‘window decoration’ content on YouTube as well as TikTok. This offered huge opportunities for HEMA in claiming authority as a brand – the classic early mover advantage!