the challenge

intent-based content research and audience behavior analysis to reach the target group

L’OR wanted to shift their brand focus and needed to tell different stories to reach that goal. The main question was: what type of videos and stories are required for which audience? To answer these questions we focused on intent-based content research and consumer behavior analysis.

the right insights and consultancy as next steps towards a paid advertising strategy

As a result of our intent-based content research and behavior analysis, we supplied L’OR with the right insights and offered them consultancy to take the next steps regarding their paid advertising strategy.

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our solution

we believe in the power of really knowing your audience

For the best recommendations, we’ve collected insights from six different insight categories. Client, platform, content, advertising, competitors, and not to forget the most important one: the audience. We strongly believe in the power of really knowing your audience. Why? Because ads that are based on intent signals prove to be more effective than ads based on demographic signals.

That is why we conducted an extensive intent-based content research and audience behavior analysis within the Spanish and UK market, which laid the foundation for our consultancy regarding the content and advertising strategy. To map out the most important categories and content within the domain on YouTube which was relevant for L’OR, we’ve analyzed thousands of YouTube-channels and videos.

Our analysis went beyond the coffee content on YouTube. We’ve examined all different topics and themes stated in the Bull’s Eye of L’OR like French Gastronomy, Food, Wine and Whiskey. With this strategy L’OR is capable of using the organic learnings (trends, topics, themes within these content) on YouTube to apply in a paid media strategy.

the results

As a result of our intent-based content research and behavior analysis, we supplied L’OR with the right insights and offered them consultancy to take the next steps regarding their paid advertising strategy.

what we make

Data kills creativity? Hell no! We bring data and creativity together. This combination ensures that we create effective content. Content your audience loves.

directionals

  • YouTube

    SPP achieves success with a data-driven YouTube strategy: 10 videos, based on real search behavior, generated 467,000 views and an engaged audience!

  • Online campaigns
    Social
    YouTube

    Discover how Gymgrossisten boosted brand preference and purchase intent through an efficient content strategy: creating a video podcast series that transformed into 133 pieces of TikTok content.

  • Social

    Transavia's TikTok-debut was a big hit: thousands of followers in one month and now a community of 23.000. With authentic, Employee-Generated content and smart use of Spark Ads, we reached millions of views and created an engaged community.

  • Prime Video captivates Gen Z with targeted social campaign for Danish series ‘Roasted - Verdens Sjoveste Ferie’

  • Linear TV watch time is decreasing. With a social strategy, Omroep ZWART delivers an important message to their online audiences.