the challenge

intent-based content research and audience behavior analysis to reach the target group

L’OR wanted to shift their brand focus and needed to tell different stories to reach that goal. The main question was: what type of videos and stories are required for which audience? To answer these questions we focused on intent-based content research and consumer behavior analysis.

the right insights and consultancy as next steps towards a paid advertising strategy

As a result of our intent-based content research and behavior analysis, we supplied L’OR with the right insights and offered them consultancy to take the next steps regarding their paid advertising strategy.

team5pm glass logo

our solution

we believe in the power of really knowing your audience

For the best recommendations, we’ve collected insights from six different insight categories. Client, platform, content, advertising, competitors, and not to forget the most important one: the audience. We strongly believe in the power of really knowing your audience. Why? Because ads that are based on intent signals prove to be more effective than ads based on demographic signals.

That is why we conducted an extensive intent-based content research and audience behavior analysis within the Spanish and UK market, which laid the foundation for our consultancy regarding the content and advertising strategy. To map out the most important categories and content within the domain on YouTube which was relevant for L’OR, we’ve analyzed thousands of YouTube-channels and videos.

Our analysis went beyond the coffee content on YouTube. We’ve examined all different topics and themes stated in the Bull’s Eye of L’OR like French Gastronomy, Food, Wine and Whiskey. With this strategy L’OR is capable of using the organic learnings (trends, topics, themes within these content) on YouTube to apply in a paid media strategy.

the results

As a result of our intent-based content research and behavior analysis, we supplied L’OR with the right insights and offered them consultancy to take the next steps regarding their paid advertising strategy.

what we make

As a data-driven content group, we put your target group on #1 and create effective content that builds strong brands.

directionals

  • online commercials
    social

    Lucardi's online social media campaign grew brand preference in a highly competitive market. Bringing online attention to brand and product.

  • online commercials

    the challenge how to spend your online media budget as efficiently as possible? The time brands simply push their TV commercials on online platforms should be over. Why? By playing according to the ...

  • social
    YouTube

    the Prime Original Van A naar Onbekend combined with smart social distribution turned an online community into Prime Video subscribers. A high quality tv series with an online vibe.

  • social
    YouTube

    with our tool topictree HEMA knew what they needed to make content about. the HEMA Helps series dominated not only Google and YouTube, but also TikTok with top rankings.

  • YouTube

    the data-driven YouTube series sterren reviews combines entertainment with help content. the target group on average watched six minutes of skippable ad.

  • online commercials
    YouTube

    with data-driven YouTube ads and a strong media plan we generated real impact in the transition from offline to online

  • increasing visibility on YouTube? we did it for Andrélon! engage your viewer with high-quality content and spot-on targeting.

  • online commercials
    YouTube

    personalized Volkswagen ads: more than a million viewers saw the ads and more than half sticked around - while they could also skip

  • Transavia advertises informative YouTube videos per video topic and gets a huge amount of watch time

  • online commercials
    YouTube

    Centraal Beheer strengthened its bond with business owners, proving that this niche group can be reached with an online-only video ad on YouTube

  • YouTube

    BrandMR increased their brand awareness by targeting a niche with the legal help they were looking for

  • a format for GAMMA's anniversary campaign: 'The Treehouse DIY' earned an international Webby award! this is how to reach your audience through a data-driven DIY approach

  • Prime Video increases brand awareness with ads that the community just can't resist. The result? More than 2 million hours of watch time!

  • This is how De Telegraaf became the top news brand on YouTube for millennials, turning their channel into a full-fledged marketing machine that tripled revenue.

  • 91% of GAMMA’s home DIYs rank in the top 3 in Google and YouTube. By choosing exactly the right video topics, the target audience watched GAMMA’s content for hours.

  • YouTube

    we believe in the power of really knowing your audience. this is how L'OR used intent-based content research and audience behavior analysis to reach their target group.

  • YouTube

    Canon claimed the domain 'photography for beginners' on YouTube with a thought-through strategy. The results? 50,000 organic views!

  • YouTube

    car buyers watch YouTube vehicle reviews. Hyundai proves integrated strategy: SEO, data analytics, long-form content, and smart distribution pays off.

  • Massive success in increasing views and watch time. This is how SEO optimization improved the Tuinmanieren YouTube channel.

  • YouTube

    by claiming the wifi domain on YouTube, KPN optimally used YouTube to give consumers customized wifi advice

  • data-driven insights make it possible: Oot Granola generates sales and subscriptions with YouTube ads

  • social
    YouTube

    KPN wins over hearts of gaming youngsters with the biggest gaming-channel in the Netherlands: legends of gaming. Iconic influencers and the coolest content.

  • Winning over Gen Zs and Millennials with original branded formats

  • Dutch provider KPN claims the Fiber internet domain on YouTube using data. 6 optimised how-to videos, answering frequently asked questions about Fiber internet, ranked in the top 3 on both YouTube and Google!

  • how simple YouTube-optimised shows turned out to be simply perfect. Prime Videos' De Knop, Rico Routine and Koken met Roelie achieved crazy results!