the challenge

how to grow awareness amongst freelancers and entrepreneurs?

Knab is the bank for freelancers and has many happy customers and reviews. They wanted to build further on this image with a social campaign that would appeal to their audience.

real opinions given by real people focussing on the first steps into entrepreneurship

  • A deep-dive into the target audience; who are they? and what do they like to hear?

  • Creating social content that feels and is genuine

  • Focussing on topics that relate to entrepreneurship

team5pm glass logo

our solution

we developed a social campaign starring real customers

The campaign highlights real customers and comparison websites where Knab is listed as a favorite. The most important aspect of this campaign is that Knab is shared as a favorite choice by 208,000 self-employed people.

We developed a campaign in which real customers played the leading role. The four self-employed people featured in it are not actors but actual customers of Knab. We chose real customers to emphasize authenticity, diversity and the emphasis on the different industries Knab supports. The most credible reviews come directly from the source, which is why they play a central role in the campaign.

Each video in the campaign focuses on 1 person who expresses their opinion about being a customer at Knab. This provides depth in the assessment of Knab in terms of price, convenience, completeness and service. The campaign also focuses on the first step in entrepreneurship.

ready to get social?

Want to create content your audience actually likes to watch, on platforms they actually use? With our social label Lijm Amsterdam, we make creative campaigns baseed on audience data. Get in touch here.

what we make

As a data-driven content group, we put your target group on #1 and create effective content that builds strong brands.

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