wifi is an integral part of Dutch households, this is nothing new
But the importance of and need for a stable, reliable connection everywhere at home is greater than ever. This is partly due to developments such as an increase in the use of smart devices. More and more people are working from home since Covid and the popularity of gaming and streaming continues to grow. That’s why KPN offers every customer super-quality WiFi at all times and everywhere in the house so that we are not restricted in doing what are we like doing. KPN does this by providing tailor-made WiFi advice, among other things using the updated ‘KPN WiFi Manager’. KPN came to us with the question of how they could optimally use YouTube to give consumers customized WiFi advice. Their goal? To claim the WiFi domain on YouTube!
we developed a series of how-to videos answering questions about wifi in the Netherlands
We developed a YouTube strategy. Using our data-driven video topic research, we knew exactly which topics had the greatest potency to reach and help the target audience. With this research, we analyzed the competing channels and videos and mapped out the most searched topics on YouTube. By doing this, we knew exactly what our target audience wanted to watch, which videos we needed to create to play an important role in the consideration phase and ultimately generate thousands of hours of quality attention (watch time)!
To boost organic reach, we leveraged our data-driven research for a smart advertising strategy. With a combination of a skippable in-stream campaign and in-feed ads, we also reached the people who were searching for WiFi-related topics but didn’t initially click on the KPN videos.
a data-driven approach to research, production and distribution led to powerful results
the Prime Original Van A naar Onbekend combined with smart social distribution turned an online community into Prime Video subscribers. A high quality tv series with an online vibe.
with our tool topictree HEMA knew what they needed to make content about. the HEMA Helps series dominated not only Google and YouTube, but also TikTok with top rankings.
- youtube
the data-driven YouTube series sterren reviews combines entertainment with help content. the target group on average watched six minutes of skippable ad.
with data-driven YouTube ads and a strong media plan we generated real impact in the transition from offline to online
- youtube
increasing visibility on YouTube? we did it for Andrélon! engage your viewer with high-quality content and spot-on targeting.
personalized Volkswagen ads: more than a million viewers saw the ads and more than half sticked around - while they could also skip
Transavia advertises informative YouTube videos per video topic and gets a huge amount of watch time!
Centraal Beheer strengthened its bond with business owners, proving that this niche group can be reached with an online-only video ad on YouTube
- youtube
BrandMR increased their brand awareness by targeting a niche with the legal help they were looking for
- youtube
a format for GAMMA's anniversary campaign: 'The Treehouse DIY' earned an international Webby award! this is how to reach your audience through a data-driven DIY approach
- youtube
Prime Video increases brand awareness with ads that the community just can't resist. The result? More than 2 million hours of watch time!
This is how De Telegraaf became the top news brand on YouTube for millennials, turning their channel into a full-fledged marketing machine that tripled revenue.
91% of GAMMA’s home DIYs rank in the top 3 in Google and YouTube. By choosing exactly the right video topics, the target audience watched GAMMA’s content for hours.
- youtube
we believe in the power of really knowing your audience. this is how L'OR used intent-based content research and audience behavior analysis to reach their target group.
- youtube
Canon claimed the domain 'photography for beginners' on YouTube with a thought-through strategy. The results? 50,000 organic views!
- youtube
car buyers watch YouTube vehicle reviews. Hyundai proves integrated strategy: SEO, data analytics, long-form content, and smart distribution pays off.
- youtube
Massive success in increasing views and watch time. This is how SEO optimization improved the Tuinmanieren YouTube channel.
- youtube
by claiming the wifi domain on YouTube, KPN optimally used YouTube to give consumers customized wifi advice
- youtube
data-driven insights make it possible: Oot Granola generates sales and subscriptions with YouTube ads
KPN wins over hearts of gaming youngsters with the biggest gaming-channel in the Netherlands: legends of gaming. Iconic influencers and the coolest content.
Winning over Gen Zs and Millennials with original branded formats
- youtube
Dutch provider KPN claims the Fiber internet domain on YouTube using data. 6 optimised how-to videos, answering frequently asked questions about Fiber internet, ranked in the top 3 on both YouTube and Google!
- youtube
how simple YouTube-optimised shows turned out to be simply perfect. Prime Videos' De Knop, Rico Routine and Koken met Roelie achieved crazy results!
