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The fact that WiFi is now an integral part of Dutch households is nothing new. But the importance of and need for a stable, reliable connection everywhere at home is greater than ever. This is partly due to developments such as an increase in the use of smart devices. More and more people are working from home since Covid and the popularity of gaming and streaming continues to grow. That’s why KPN offers every customer super-quality WiFi at all times and everywhere in the house so that we are not restricted in doing what are we like doing. KPN does this by providing tailor-made WiFi advice, among other things using the updated ‘KPN WiFi Manager’. KPN came to us with the question of how they could optimally use YouTube to give consumers customized WiFi advice. Their goal? To claim the WiFi domain on YouTube!
Managing Director Creative studio