wifi is an integral part of Dutch households, this is nothing new
But the importance of and need for a stable, reliable connection everywhere at home is greater than ever. This is partly due to developments such as an increase in the use of smart devices. More and more people are working from home since Covid and the popularity of gaming and streaming continues to grow. That’s why KPN offers every customer super-quality WiFi at all times and everywhere in the house so that we are not restricted in doing what are we like doing. KPN does this by providing tailor-made WiFi advice, among other things using the updated ‘KPN WiFi Manager’. KPN came to us with the question of how they could optimally use YouTube to give consumers customized WiFi advice. Their goal? To claim the WiFi domain on YouTube!
we developed a series of how-to videos answering questions about wifi in the Netherlands
We developed a YouTube strategy. Using our data-driven video topic research, we knew exactly which topics had the greatest potency to reach and help the target audience. With this research, we analyzed the competing channels and videos and mapped out the most searched topics on YouTube. By doing this, we knew exactly what our target audience wanted to watch, which videos we needed to create to play an important role in the consideration phase and ultimately generate thousands of hours of quality attention (watch time)!
To boost organic reach, we leveraged our data-driven research for a smart advertising strategy. With a combination of a skippable in-stream campaign and in-feed ads, we also reached the people who were searching for WiFi-related topics but didn’t initially click on the KPN videos.
a data-driven approach to research, production and distribution led to powerful results
- Social
Transavia's TikTok-debut was a big hit: thousands of followers in one month and now a community of 23.000. With authentic, Employee-Generated content and smart use of Spark Ads, we reached millions of views and created an engaged community.
- Social
Prime Video captivates Gen Z with targeted social campaign for Danish series ‘Roasted - Verdens Sjoveste Ferie’
- Social
Linear TV watch time is decreasing. With a social strategy, Omroep ZWART delivers an important message to their online audiences.
This is how you build brand awareness and create an attractive brand with a creative formula and tailor-made formats for both TV and online.
- Social
An influencer campaign on social that inspires people to diversify their diet and be creative with meat and dairy-free meals.
- Social
Social formats that star real entrepreneurs giving their real opinion.
- Social
On Instagram and Snapchat, the campaign dives fully into the target audience's experience by using terms and interfaces that are specifically recognizable on the platforms where the target audience sees it.
- YouTube
Together with Bol, we took product reviews to the next level. By combining help content and entertainment, 'Sterren Reviews' kept viewers hooked for six minutes straight.
Dominating Google, YouTube, and TikTok with #1 rankings? We did it with the 'HEMA Helps' series. Truly a cross-platform SEO triumph, boosting online visibility with data.
- Online commercials
Although LOI created multiple awareness campaigns and online performance marketing campaigns in recent years, the younger audience was not sufficiently aware of the wide course range and the benefits that LOI offers. We changed that!
Growing brand preference in a highly competitive market? We did it with Lucardi's mother's day campaign. Target group data combined with creativity created the ideal full-funnel social campaign.
- Online commercials
Creating 30% more impact with the same online media budget? Together with Volkswagen, we show how it’s done, by creating an online-first commercial. It’s time to play by the rules of the digital world.
- Online commercials
With Beter Bed, we created a YouTube commercial that perfectly aligns with Google's ABCD framework. This way, Beter Bed keeps the right attention from the right audience on the right platform!
Turning your online community into Prime Video subscribers? A combination of data, content creation, and smart social distribution of the Prime Original 'Van A naar Onbekend' did the trick.
Transitioning from offline to online? Do it like Beter Bed, and create real impact with data-driven YouTube ads. Data research, spot-on targeting, a media plan, and clear follow-up studies boosted their brand preference.
- YouTube
Boosting YouTube visibility? Andrélon did it by engaging viewers with high-quality content and spot-on targeting. On top of that, they ranked in the #10 search results on Google and YouTube.
The perks of personalized ads? Having millions of viewers watch your ad, even though they could skip it. This is what we call quality attention through YouTube ads. Find out how we did it for the Volkswagen ID.4.
Transavia advertises informative YouTube videos per video topic and gets a huge amount of watch time
What do you mean, the niche group of business owners can't be reached with online video ads? We prove the opposite and show how Centraal Beheer strengthened its bond with them.
- YouTube
BrandMR increased their brand awareness on YouTube. How so? By mapping out the most searched questions about legal help and answering them with YouTube ads targeted at the right audience.
- YouTube
A format for GAMMA's anniversary campaign: 'The Treehouse DIY' reached their audience through a data-driven DIY approach, and won an international Webby award along with it.
- YouTube
How do you enter a new market with a streaming platform? Prime Video did it by increasing their brand awareness with YouTube ads so compelling, they created more than 2 million hours of watch time.
This is how De Telegraaf became the top news brand on YouTube for millennials, turning their channel into a full-fledged marketing machine that tripled revenue.
- YouTube
91% of GAMMA’s home DIYs rank in the top 3 in Google and YouTube. By choosing exactly the right video topics, the target audience watched GAMMA’s content for hours.
- YouTube
We believe in the power of really knowing your audience. That is why we used intent-based content research and audience behavior analysis to reach L'OR's target group.
- YouTube
Canon claimed the 'photography for beginners' domain on YouTube with a thought-through strategy. The results? 50,000 organic views and #1 rankings on Google and YouTube.
- YouTube
People interested in buying a car watch vehicle reviews on YouTube. Together with Hyundai, we prove how long-form video content combining SEO, data analytics and smart distribution therefore pays off.
- YouTube
This is how SEO optimization created massive success in increasing views and watch time for Tuinmanieren, the YouTube channel for gardening and more.
- YouTube
KPN knows how to give customized wifi advice. In fact, they are claiming the wifi domain on YouTube. How? With data-driven research and a smart advertising strategy, boosting organic reach.
- YouTube
Oot Granola generated sales and subscriptions with YouTube ads, and here's what made it possible: data-driven target group research, strategic and creative content creation and campaign management.
With the combination of strategic content creation and a well-thought-out distribution strategy, KPN won over the hearts of gaming youngsters with the biggest gaming-channel in the Netherlands: legends of gaming.
Winning over Gen Zs and Millennials with original branded formats
- YouTube
KPN claims the fiber internet domain on YouTube, thanks to data. How? We created 6 optimized how-to videos, answering frequently asked questions about internet, which ranked in the top 3 on both YouTube and Google.
- YouTube
To showcase Prime Video's extensive library in an entertaining way, we created 'De Knop, Rico Routine and Koken met Roelie'. This is how simple YouTube-optimized shows turned out to be simply perfect.
