KPN partnered with us to develop a YouTube strategy with a series of how-to videos answering the most searched questions about WiFi in the Netherlands.
Using our data-driven video topic research, we knew exactly which topics had the greatest potency to reach and help the target audience. With this research, we analyzed the competing channels and videos and mapped out the most searched topics on YouTube. By doing this, we knew exactly what our target audience wanted to watch, which videos we needed to create to play an important role in the consideration phase and ultimately generate thousands of hours of quality attention (watch time)!
To boost organic reach, we leveraged our data-driven research for a smart advertising strategy. With a combination of a skippable in-stream campaign and in-feed ads, we also reached the people who were searching for WiFi-related topics but didn’t initially click on the KPN videos.
With our data-driven approach to research, production and distribution, we achieved the following results:
(October 5 – November 28)
- From 3 to 30% growth in market share
- Top 3 rankings for all 6 videos on selected keywords
- 203,500 views
- 12,800 hours of watch time