how to fill the gap between brand & performance marketing?
LOI is the largest private educational institution in the Netherlands. They offer a wide range of courses and programs – from short trainings to bachelor’s and master’s degrees.
Although LOI created multiple awareness campaigns and online performance marketing campaigns in recent years, the younger audience was not sufficiently aware of the wide course range and the benefits that LOI offers.
we created an always-on YouTube campaign, consisting of 10 ads
To fill the gap between branding & performance, we created attention and traffic ads.
Those are made to generate watch time & completed views among audiences that have custom interests that fit LOI. The goal? Generating qualitative attention for LOI’s USPs.
Looking to follow an educational course? Then you’ll see one of the traffic ads. Those are fully made to generate qualitative LOI website visits. Produced in the same way as the attention ads, to keep the viewer engaged and create consistency throughout the funnel.
attention ad
traffic ad
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