how do you engage and expand your reach?
For Prime Video NL, the challenge was not only to increase engagement but also to connect with the target audience. What content engages, connects, makes the target audience laugh, and truly makes them remember Prime Video?
pushing creative boundaries
With the “De Knop” game show, innovative, platform-specific content was combined with strategic audience insights. The campaign made optimal use of YouTube’s unique capabilities and transformed traditional marketing into an entertainment format that deeply resonates with viewers.
Thanks to our data-driven approach, we were able to match each concept with the right creators, resulting in episodes that kept the audience engaged from start to finish!
The impact did not stop in the Netherlands. The show’s innovative format was successfully scaled to major international markets, including Norway, Sweden, and Poland!
engagement and watchtime sensation
The innovative approach and combination of humor, suspense, and platform-specific content create a strong connection with both existing and new viewers.
ready to get social?
Want to create content your audience actually likes to watch, on platforms they actually use? Our data-driven social agency makes creative campaigns based on audience data. Get in touch here.
With the YouTube series 'Brand Brewmasters', Brand captivated a new generation of beer enthusiasts through authentic stories and entertaining content centered around craftsmanship and the beer experience.
- Social
ING's TikTok campaign proved to be a huge success: nearly 150,000 organic views and thousands of interactions in a short time! With a blend of humor, transparency, and relatable content, ING broke the image of the financial sector and successfully reached a young, new audience.
Prime Video NL’s De Knop Gameshow was a success: over 170,000 hours of watch time and a strong connection with both existing and new viewers. An innovative format transformed marketing into entertainment and built an engaged community on YouTube.
- YouTube
SPP achieves success with a data-driven YouTube strategy: 10 videos, based on real search behavior, generated 467,000 views and an engaged audience!
Discover how Gymgrossisten boosted brand preference and purchase intent through an efficient content strategy: creating a video podcast series that transformed into 133 pieces of TikTok content.
