how to effectively reach and engage audiences seeking pension information?
With over 467,000 video views and 74,800 Google searches in the pension sector per month, we identified an untapped opportunity. The challenge was clear: help SPP connect with their target audience through engaging video content that answers their actual questions about pensions.
from comprehensive research to targeted content
We conducted extensive video topic research, analyzing search volumes, viewing behaviors, and the competitive landscape. By correlating data from both Google and YouTube, we identified exactly what information people were looking for and how they searched for it.
This research led to a significant YouTube initiative, with SPP producing ten targeted videos. The content ranges from essential pension information to niche topics like salary sacrifice – all based on actual user behavior and information needs.
ready to get social?
Want to create content your audience actually likes to watch, on platforms they actually use? Our data-driven social agency makes creative campaigns based on audience data. Get in touch here.
- YouTube
SPP achieves success with a data-driven YouTube strategy: 10 videos, based on real search behavior, generated 467,000 views and an engaged audience!
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