the challenge

inspire people to get creative with meat- and dairy-free meals

The perfect collaboration, because Tefal had the right products to promote the initiative! Like the OptiGrill 4-in-1, which allows a wide range of dishes with just one appliance. Think: sweet and savory recipes, grilling, baking, casseroles and complete meals.

an influencer campaign for social to celebrate the national week without animal products

  • An average interaction rate of 4.73% for influencer content

  • 17,015 impressions

  • 3.805 engagements

team5pm glass logo

our solution

selecting the right influencers to speak to the audience with creative social content

We created an influencer campaign through Join, with three influencers within certain food categories. The goal was to inspire people to grill, bake and cook without meat, fish and dairy, and show that a vegetarian or vegan meal can be creative and varied without much time and effort.

the results

loads of engagement with content that fits the audience

Engagement ratio

11,99%

with AO content

Impressions

17.015

including views

Engagement ratio

4,73%

with influencer content

ready to get social?

Want to create content your audience actually likes to watch, on platforms they actually use? With our social label Lijm Amsterdam, we make creative campaigns baseed on audience data. Get in touch here.

what we make

As a data-driven content group, we put your target group on #1 and create effective content that builds strong brands.

directionals

  • Social

    Transavia's TikTok-debut was a big hit: thousands of followers in one month and now a community of 23.000. With authentic, Employee-Generated content and smart use of Spark Ads, we reached millions of views and created an engaged community.

  • Prime Video captivates Gen Z with targeted social campaign for Danish series ‘Roasted - Verdens Sjoveste Ferie’

  • Linear TV watch time is decreasing. With a social strategy, Omroep ZWART delivers an important message to their online audiences.

  • Online campaigns
    Online commercials page
    Social

    This is how you build brand awareness and create an attractive brand with a creative formula and tailor-made formats for both TV and online.

  • Social

    An influencer campaign on social that inspires people to diversify their diet and be creative with meat and dairy-free meals.