the challenge

They’ve been active on YouTube for years, publishing new content on their YouTube channel on a weekly basis.

Transavia is a Dutch airline and part of the AirFrance-KLM-group. In their informative, travel-related videos the airline gives information about destinations, offers a peek behind the scenes of Transavia and provides viewers with tips for their next trip. It’s help content that has been viewed pretty well. However, the videos didn’t quite yet generate the quality attention they deserve. That’s why at the end of 2021, Transavia came to us with a straightforward goal: generate as much quality watch time as possible within the specific target audience per video topic.

This minimises waste and maximises the effectiveness of the campaign

By serving the right YouTube ads among the right target audience we generated:

  • a CPV -33% lower than initial target
  • more than >150.000 hours of watch time
  • a view rate +20% higher than initial target
  • an audience retention of almost 50%
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strategy

Data is at the core of each of our strategies

That’s why we started by researching Transavia’s target audience. Who are they? And how do they fit within the different videos? Based on these insights, we’ve created in-market target audiences that would match the different videos. These were targeted with TrueView In-stream Ads. In this way, only those people who are truly interested were shown the information they’d been looking for. This minimises waste and maximises the effectiveness of the campaign.

what we make

As a data-driven content group, we put your target group on #1 and create effective content that builds strong brands.

directionals

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  • social
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    With our tool topictree HEMA knew what they needed to make content about. The Hema Helps series dominated not only Google and YouTube, but also TikTok with top rankings.

  • youtube

    The data-driven YouTube series Sterren Reviews combines entertainment with help content. The target group on average watched six minutes of skippable ad.

  • online commercials
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    With data-driven YouTube ads and a strong media plan we generated a crazy impact in the transition from offline to online.

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  • online commercials
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    More than a million viewers saw the personalised Volkswagen ads and more than half sticked around - while they could also skip.

  • Transavia advertises informative YouTube videos per video topic and gets a huge amount of watch time!

  • online commercials
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    This is how Centraal Beheer strengthened its bond with business owners, proving that this niche group can be effectively reached with an online-only video ad on YouTube.

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    BrandMR increased their brand awareness by successfully targeting a niche with the legal help they were looking for.

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  • Prime Video increases brand awareness with ads that the community just can't resist. The result? More than 2 million hours of watch time!

  • This is how De Telegraaf became the top news brand on YouTube for millennials, turning their channel into a full-fledged marketing machine that tripled revenue.

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  • youtube

    A well-thought-out, always-on strategy with which Canon claimed the domain 'photography for beginners' on YouTube. The results? 50,000 organic views!

  • youtube

    Car buyers watch YouTube vehicle reviews. Hyundai proves integrated strategy: SEO, data analytics, long-form content, and smart distribution pays off.

  • Massive success in increasing views and watch time. This is how SEO optimization improved the Tuinmanieren YouTube channel.

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    By claiming the WiFi domain on YouTube, KPN optimally used YouTube to give consumers customised WiFi advice!

  • This is how Oot Granola uses YouTube advertising to generate sales. A significant growth in subscriptions through the use of data-driven insights!

  • social
    youtube

    KPN wins over hearts of gaming youngsters with the biggest gaming-channel in the Netherlands: Legends of Gaming. Iconic influencers and the coolest content.

  • Winning over Gen Zs and Millennials with original branded formats

  • Dutch provider KPN claims the Fiber internet domain on YouTube using data. 6 optimised how-to videos, answering frequently asked questions about Fiber internet, ranked in the top 3 on both YouTube and Google!

  • How simple YouTube-optimised shows turned out to be simply perfect. Prime Videos' De Knop, Rico Routine and Koken met Roelie achieved crazy results!