Tuinmanieren
Increasing your findability through optimisation
Client profile
Tuinmanieren is the top YouTube channel when it comes to gardening, plants, flowers and more. Jurgen Smit – highly experienced gardener, author and gardening expert – answers all questions regarding gardening. He tells all about a winter garden, helps with pruning and even tells you what to do in your garden in every month of the year!
Objective
The goal of Tuinmanieren was to become more findable and to show up in suggested videos more often. If people use keywords about gardening, then Tuinmanieren should be ranked on top on YouTube.
INCREASE IN VIEWS
INCREASE IN YOUTUBE SEARCH
INCREASE IN WATCH TIME
Strategy
Team5pm analysed the entire channel on more than 100 points, through a YouTube review. With this review, we were able to identify the 50 videos with the highest potential to rank higher on YouTube. These 50 videos, but also the channel, the playlists and the entire design (banner, end cards and thumbnails), were optimized in terms of SEO.
Results
After optimization:
- 70% increase in views
- 64% increase in YouTube search
- 74% increase in watch time
- 173% increase in subscribers
- 100% increase in suggested videos
What started out as just optimising a YouTube channel, has eventually grown into a huge and enduring success. When you search for ‘garden’ content on the Dutch YouTube now, Tuinmanieren will show up first.
Project owners
Yara Mureau
Account Manager
yara@team5pm.com
Ronen Wolf
Co-Founder / Commercial Lead
ronen@team5pm.com
Tom Schoufs
Co-Founder / Strategy & Concept Lead
tom@team5pm.com
