client profile

Tuinmanieren is the YouTube channel for gardening and more

Jurgen Smit – highly experienced gardener, author and gardening expert – answers all questions regarding gardening. He tells all about a winter garden, helps with pruning and even tells you what to do in your garden in every month of the year!

when people use keywords about gardening, Tuinmanieren should be ranked on top

What started out as just optimising a YouTube channel, has eventually grown into a huge and enduring success.

  • 70% increase in views
  • 64% increase in YouTube search

  • 74% increase in watch time

  • 173% increase in subscribers

  • 100% increase in suggested videos

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the challenge

becoming findable and being suggested more often

The goal of Tuinmanieren was to become more findable and to show up in suggested videos more often. If people use keywords about gardening, then Tuinmanieren should be ranked on top on YouTube.

our solution

we did a YouTube review: an analysis on more than 100 points

With this review, we were able to identify the 50 videos with the highest potential to rank higher on YouTube. These 50 videos, but also the channel, the playlists and the entire design (banner, end cards and thumbnails), were optimized in terms of SEO.

the results

Increase in views

70%

Increase in YouTube search

68%

Increase in wacht time

74%

what we make

As a data-driven content group, we put your target group on #1 and create effective content that builds strong brands.

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