A CREATIVE VIDEO SOLUTION
We bring data insights and creativity together, building strong video formats that drive results on YouTube and beyond.
Our view on creativity in video marketing
We’re not artists and we don’t pretend like we are. We find creative video solutions with data as a starting point and creativity as the magic touch. Consequently, we can pre-test these creative formats among your target group to ensure effectiveness.
We use all sorts of data, think of: consumer behaviour, market trends or platform characteristics. When balanced out perfectly with creativity, the two form a unique creative video solution to your business objective or challenge.
Creativity and video content for search
People turn to Google and YouTube for help. In making video content for search, like a how-to or explainer, there are tons of creative possibilities. As a full-service agency, we aim to be a pioneer in creatively enhancing help content. Whether it is short-form or long-form, on YouTube or beyond. We do this by starting with data about your audience’s search behaviour and adding unique, creative twists to formats people wouldn’t expect. The result is creative help content that ranks number one in search and catches and retains quality attention from your consumer.
BOL.COM CASE STUDY
A unique video series that perfectly balances informative help content with creative entertainment. It allows the brand to connect with a target audience in a humorous and natural way.
For leading e-commerce platform bol.com, we came up with a creative videos series called ‘Star Reviews’ which combines help-content with creative entertainment. A straight-forward yet unique review format that evaluates electronic products by using real consumer star ratings as the foundation. It makes the viewer feel like they’re having a conversation with their know-how neighbour. By integrating a good amount of humour and ‘not-so scientific’ product tests we contributed to the humorous tone of voice that characterises bol.com. The funny video edits magnified this and the video series became a creative success!
Data is always the starting point and creativity adds the magic touch. This ensures your content strategy is not only based on gut-feel.
Creativity and entertaining video content
Making successful branded entertainment could be a tough nut to crack. We can help! Our roots lie in the world of TV and publishing. Making programmes is in our blood. This combined with data about platforms, markets and consumers makes up for a branded entertainment content strategy, that generates quality watch time for your brand. It’s how we won over the hearts of Gen Zs and Millennials, while promoting informative product USPs for the brand KPN. With entertaining branded gaming formats, that were distributed on Holland’s biggest online gaming platform, we made sure watch time and views skyrocketed and were 100% organically achieved. Read the KPN case here.
Creativity transcends video forms and platforms
Creativity is not bound to just one form of video content or one platform. No matter if we’re talking short-form video or long-form video, on YouTube, Instagram or TikTok. You name it, we’ll make it. During this creative process, data is always the starting point. This ensures your content strategy is not built on a creative direction based on gut-feel. For Prime Video, we created long-form memes that we run as ads. Viewer’s weren’t used to it, but they absolutely loved it. With crazy amounts of watch time as proof. Read more about our Prime Video case here.
OUR OTHER SERVICES
As a full-service YouTube agency we offer a wide range of video services. Explore the full scoop of what we do down below.
BRANDS THAT TOOK ON A DATA-DRIVEN APPROACH
