A story structure for online is different from the traditional story structure for TV. If you create online videos, it doesn’t matter whether they are commercials or product videos, make sure you capture the viewer’s attention right away. Followed up by multiple spikes, unexpected shifts and brand signals. In short, to capture the attention of your audiences, produce a video from an online mindset.
We are born and raised on YouTube, but are at home across all platforms. So, you get exactly the right assets to tell your story on different media. See how view-through rates skyrocketed for Centraal Beheer with a commercial that fit the online world.