video productions fuelled by data and creativity
We bring data insights and creativity together, building strong video formats that drive results on all relevant video platforms.
Creating content your audiences actually likes to see
Reach your objectives with captivating content that puts your consumer first. Usually, data and creativity are diametrically opposed. We see it differently.
With YouTube, Google and TikTok as the biggest databases on consumer’s search and viewing behaviour we know what your audience loves to watch.
When balanced out perfectly with creativity, the two form a unique creative video solution to your business objective or challenge.
Make videos that fit the online world
A story structure for online is different from the traditional story structure for TV. If you create online videos, it doesn’t matter whether they are commercials or product videos, make sure you capture the viewer’s attention right away. Followed up by multiple spikes, unexpected shifts and brand signals. In short, to capture the attention of your audiences, produce a video from an online mindset.
We are born and raised on YouTube, but are at home across all platforms. So, you get exactly the right assets to tell your story on different media. See how view-through rates skyrocketed for Centraal Beheer with a commercial that fit the online world.
Video content tailored to the search queries of your target audience
Search is changing. Platforms such as YouTube and TikTok are emerging as search engines and video is gaining a more prominent place in the algorithm. Want to claim top rankings? Video is the way to go!
Our research provides insight into popular content trends, what questions viewers have and what your competition does. Creativity allows you to deliver the right answers in a fun way. This way, you create video productions that captivate your consumer. The result? Take a look at GAMMA. 91% of the brand’s videos rank in the top 3 within Google and YouTube. Get inspired by these help content video case.
Data and creativity combined with entertainment
Our roots lie in the world of TV and publishing. Making programmes is in our blood. This combined with data about platforms, markets and consumers makes up for a branded entertainment content strategy, that generates quality watch time for your brand.
It’s how we won over the hearts of Gen Zs and Millennials, while promoting informative product USPs for the brand KPN. With entertaining branded gaming formats, that were distributed on Holland’s biggest online gaming platform, we made sure watch time and views skyrocketed and were 100% organically achieved. Read the KPN case here.
Content strategy that works
Data is always the starting point and creativity adds the magic touch. This ensures your content strategy is not only based on gut-feel.
Creativity transcends video forms and platforms
Creativity is not bound to just one form of video content or one platform. No matter if we’re talking short-form video or long-form video, on YouTube, Instagram or TikTok. You name it, we’ll make it.
During this creative process, data is always the starting point. This ensures your content strategy is not built on a creative direction based on gut-feel. For Prime Video, we created long-form memes that we run as ads. Viewer’s weren’t used to it, but they absolutely loved it. With crazy amounts of watch time as proof. Read more about our Prime Video case here.
