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YOUTUBE INSIGHTS & news
Red Bull: besides market leader, also number one on YouTube
With more than 7.9 billion drinks sold in 2020 and a market share of 43% , Red Bull is the biggest energy drink brand in the world. But Red Bull isn’t only known for selling its...
YouTube intent targeting: Why this scores much better than demographic targeting
The great promise of digital advertising was the ability to better tailor advertisements to what people are really interested in. However, even in 2020 you will still hear many...
YouTube advertising: the power of Storytelling
We all have come across them before: advertisers who think they can get away with placing a (shortened) TV commercial online, often referred to by marketers as TVC. And then want...
Successful on YouTube: start creating help content
Brands often use YouTube to launch slick campaigns with high production costs and big budgets. They collaborate with a well-known influencer, someone who can give you a lot of...
Successful Videos: the evolution and future of the YouTube algorithm
Why are some videos a hit and others a miss? Answering this simple question starts with knowledge of the YouTube algorithm. And unlike many people think, this algorithm is not a...
Successful entrepreneurs on YouTube: their secret
YouTube is by far the most widely-used platform in the Netherlands and the world. Its reach is even greater than that of Facebook, and because of the corona crisis its use has...