Strategy, Management & Advertising


Case study


Customer profile


Flexa is part of AkzoNobel, the global market leader in coatings. Flexa stands for colour and innovative products and is the leading paint brand in the Netherlands. Flexa has been using YouTube for years, and its channel featured a collection of practical how-to videos, campaign and product videos, and commercials. The primary traffic source was paid media, but Flexa also saw the potential of YouTube as a search engine.


Flexa’s objective was to optimise its YouTube channel to improve the organic reach and findability. When search terms relating to Flexa were put to use in Google and YouTube, Flexa had to rank at the top. The most critical metrics are organic views, watch time and rankings.


 5PM analysed the entire channel through a YouTube Review based on more than 100 points. With this, we identified the 35 videos with the most potential to rank higher in YouTube and Google search results. The chosen videos, playlists and the channel were optimised where possible concerning YouTube SEO and Design.


Thorough analysis based on +100 points


YouTube SEO


Design optimisation


– Within a month after optimisation, all videos were easier to find and ranked higher than before. Many of the optimised videos now rank #1 in the YouTube and Google search results, when searching for relevant keywords.
-The organic traffic from YouTube and Google search has more than doubled.

Wondering what we can offer you?


What started with optimising the Flexa channel in the Netherlands, has grown into a worldwide partnership with AkzoNobel. We train more than 150 marketers with our Online YouTube Academy. We also help with the Global YouTube Strategy to use the opportunities that YouTube offers in every phase of the purchase funnel.



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