Strategy, Management & Advertising
FLEXA
Case study
2020
Customer profile
Flexa is part of AkzoNobel, the global market leader in coatings. Flexa stands for colour and innovative products and is the leading paint brand in the Netherlands. Flexa has been using YouTube for years, and its channel featured a collection of practical how-to videos, campaign and product videos, and commercials. The primary traffic source was paid media, but Flexa also saw the potential of YouTube as a search engine.
OBJECTIVE
Flexa’s objective was to optimise its YouTube channel to improve the organic reach and findability. When search terms relating to Flexa were put to use in Google and YouTube, Flexa had to rank at the top. The most critical metrics are organic views, watch time and rankings.
STRATEGY
5PM analysed the entire channel through a YouTube Review based on more than 100 points. With this, we identified the 35 videos with the most potential to rank higher in YouTube and Google search results. The chosen videos, playlists and the channel were optimised where possible concerning YouTube SEO and Design.
Thorough analysis based on +100 points
YouTube SEO
Design optimisation
RESULTS
-The organic traffic from YouTube and Google search has more than doubled.
Wondering what we can offer you?
FUTURE
What started with optimising the Flexa channel in the Netherlands, has grown into a worldwide partnership with AkzoNobel. We train more than 150 marketers with our Online YouTube Academy. We also help with the Global YouTube Strategy to use the opportunities that YouTube offers in every phase of the purchase funnel.
OUR SUCCESS STORIES
DE TELEGRAAF
Strategy & Management
De Telegraaf is one of the largest media companies in the Netherlands and is a subsidiary of Mediahuis, a publishing house with titles in Belgium, the Netherlands & Ireland. In addition to a daily national newspaper, De Telegraaf has various online publishing labels & physical magazines
NPO 3FM
Strategy & Management
NPO 3FM wants to reach and retain a new target group through YouTube and thus increase the relevance within the target group. The main objective was that the channel would grow to 60K subscribers. Additionally, NPO 3FM wanted to train the internal team to become YouTube Channel Managers.
GAMMA
Strategy & Optimalisation
GAMMA’s objective was to optimise its YouTube channel and to improve the organic reach, including the findability of the channel. When search terms relating to GAMMA and the new fall campaign with the theme “insulation” were used in Google and YouTube, the brand had to rank at the top. The most important metrics for this are organic views, watch time and rankings