Format Development

We develop impactful content formats for your target audience based on data research and proven trend insights


Inspiration for a good idea can come from anywhere and at any time. In the shower, in the middle of the night, based on a newspaper article or at the bar during a good conversation. But when is a good idea good? When does a basic idea have the potential to grow into a successful format? And on what basis does a company invest in a format, bearing in mind that the production is often pricey and you only see the ratings after broadcasting? Team5pm doesn’t start with the idea or let itself be led by a gut feeling, but dives into the data to brief the creative team with relevant and verified data insights.


YouTube, in addition to being the largest VOD platform and the second largest search engine, is also the largest source of organic viewing in the world. Team5pm is working very intensively with this gigantic source of information on a daily basis and uses it to give advice to our clients and at the same time serves as a basis for our content productions. Through this constant research and performance analysis of our and all other content on YouTube, we identify major content trends at a very early stage. These trends provide an excellent basis for the development of content formats and IP.


The creative team at Team5pm has a diverse background within the international entertainment industry (e.g. RTL and EndemolShine) and extensive experience in the development, elaboration and distribution of successful video formats on national TV and on online platforms, including YouTube. We are daily engaged by combining data research with autonomous creativity. This results in new, creative and original IP, which is underpinned by data research. This increases the success rate of a pitch and the final product, drastically reducing the investment risk. 

Do you also want to achieve results with YouTube based on data insights? We would love to take you into the wonderful world of YouTube!

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