building brand awareness and preference
With team5pm as its partner, Croma aims to build brand awareness and preference among consumers aged 25-40. The agency will help establish a consistent online presence, with a particular focus on TikTok and video content.
Using its data-driven approach, team5pm identified untapped opportunities in the FMCG sector, which convinced Croma and led to this collaboration.
“The combination of data and creativity offered by team5pm greatly appeals to us. We believe this approach is exactly what we need to create content that perfectly meets the needs of our target audience and distinguishes us from the competition,” says Fleur van den Brink, Sr. Brand Manager at Croma.
The partnership began in December 2024 with the development of a strategy and will be followed by monthly video productions. team5pm will manage the entire process – from concept and content creation to community management – supported by their proprietary SEO-tool topictree.
“Croma is a brand with a rich heritage, and we are proud to be their partner in reaching younger audiences,” says Lorenz de Valk, Client Service Director at team5pm. “Like many, I grew up with Croma in my grandparents’ kitchen, so it feels very special to be helping this iconic brand connect with a new generation.”
about Flora Food Group
Global branded food champion Flora Food Group provides the next generation of delicious, natural, and nutritious foods. Our products are more affordable and sustainable than their dairy counterparts. We offer consumers an appealing choice across four growing categories: spreads and margarines (both solid and liquid), creams, and cheeses.
We are leaders in many of the 100+ countries where we operate, with well-known brands such as Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, as well as local brands and our Professional Business. With over 150 years of experience, deep R&D expertise, and a commitment to delivering delicious and nutritious food, Flora Food Group operates 15 production sites across five continents.
The company employs approximately 4,800 people and is headquartered in Amsterdam. In 2023, Flora Food Group reported net revenue of €3.3 billion, cementing its position as a global leader in plant-based foods. Visit https://www.florafoodgroup.com for more information.
