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Lead generation through YouTube Advertising

Lead generation, without your viewer having to leave YouTube

Lead Generatie YouTube
WRITTEN BY


Tess Sjollema
Advertising Specialist

Team5pm | The YouTube Agency

tess@team5pm.com

YouTube: solely an upper funnel distribution channel? Absolutely not! Google is continuously expanding its performance-based advertising possibilities, this time with lead forms extensions. Convince your target group to get in touch without having to leave the platform. Lead generation on YouTube has never been so easy.

LEAD GENERATION: THE STRONG COMPETITION ANNO 2022

The consumer in 2022 has high expectations of brands and services. What is offered online is endless, competition is strong and the customer journey is no longer linear. If you have managed to reach your potential customer, the question remains whether you have been noticed, grabbed their attention and managed to convinced them that your product or service is worthwhile. If all of this is the case, then you want it to be as easy and pleasant as possible for the consumer to convert. If it isn’t, there’s a good chance the consumer will drop out and become a customer elsewhere. Think of a web page that loads too slowly, having to fill in a lot of information on a small screen, typos that are not automatically corrected, or the challenge finding out where/how to get in contact. Filling out a lead form is quickly abandoned by the consumer if it doesn’t meet their expectations.

LEAD FORM EXTENSION OFFERS SOLUTION FOR LEAD GENERATION

By adding a lead form to your video ad, action can be taken directly from YouTube. The extension is an efficient method for good quality lead generation. Not only for the consumer, but also for the advertiser. Provide a catchy headline and description, choose up to 10 questions you want to ask your target audience, and add your privacy policy. This is an accessible way to generate leads as there is no reference to an external link; the consumer can easily leave his or her details on a platform which is familiar to him/her. If the consumer has linked his/her contact details to a Google account, these will also be filled in automatically in the lead form.

Lead form YouTube

HOW DO YOU MAKE THE MOST OF NEWLY ACQUIRED LEADS?

With new leads it is important to get in touch as soon as possible so you are ahead of the doubt and the consumer remembers your brand well. In that way lead generation will be done effectively and it is therefore advisable to keep a close eye on newly acquired leads within Google Ads. The list of leads from the past 30 days can be downloaded as a csv file, or even better, create a webhook integration to receive leads directly into the CRM system. So: good luck with YouTube Advertising and lead generation!

WANT TO KNOW MORE ABOUT WHAT OPPORTUNITIES YOUTUBE ADVERTISING OFFERS?

90% of consumers say they use YouTube to discover new products (Thinkwithgoogle, 2019). Your future consumer is ready to be convinced by the right video content. That is exactly the moment, where you as an advertiser want to be with your video! In our brand new white paper ‘YouTube for Advertisers’  you’ll receive practical tips and trick concrete tips en tricks. It is your free guide to a spot-on advertising strategy on YouTube. 

➤ Get answers to the most asked advertising question from marketers

➤ Discover how you can get the maximum ROI out of your budget

➤ Explore how you can utilise the biggest advertising trends for 2023 

Gotten curious? Download here your white paper.

White paper YouTube for Advertisers Mock up

WANT TO READ MORE ABOUT YOUTUBE ADVERTISING?

Did you like reading about the importance of the consideration phase in your advertising strategy? Good! Because we got way more insights. Read some of our latest YouTube advertising insights down below.

Adverteren op YouTube Advertising on YouTube attentionAdvertising on YouTube: here’s how to generate attention with YouTube ads

Generating attention within the competitive media landscape is becoming increasingly difficult for brands. People are being reached daily with countless ads, but how many of these are actually viewed attentively?

Read more here.

 

YouTube advertising Attention Targeting

3 principles for a successful YouTube advertising strategy

Your future consumer is willing to be triggered and captivated through video content. The need for spot-on advertising on YouTube is growing! But how do you do this? We’ll give you 3 principles for a successful YouTube advertising strategy.

Read more here.

 

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