Lead generation through YouTube Advertising
Lead generation, without your viewer having to leave YouTube
YouTube: solely an upper funnel distribution channel? Absolutely not! Google is continuously expanding its performance-based advertising possibilities, this time with lead forms extensions. Convince your target group to get in touch without having to leave the platform. Lead generation on YouTube has never been so easy.
LEAD GENERATION: THE STRONG COMPETITION ANNO 2022
The consumer in 2022 has high expectations of brands and services. What is offered online is endless, competition is strong and the customer journey is no longer linear. If you have managed to reach your potential customer, the question remains whether you have been noticed, grabbed their attention and managed to convinced them that your product or service is worthwhile. If all of this is the case, then you want it to be as easy and pleasant as possible for the consumer to convert. If it isn’t, there’s a good chance the consumer will drop out and become a customer elsewhere. Think of a web page that loads too slowly, having to fill in a lot of information on a small screen, typos that are not automatically corrected, or the challenge finding out where/how to get in contact. Filling out a lead form is quickly abandoned by the consumer if it doesn’t meet their expectations.
LEAD FORM EXTENSION OFFERS SOLUTION FOR LEAD GENERATION
HOW DO YOU MAKE THE MOST OF NEWLY ACQUIRED LEADS?
With new leads it is important to get in touch as soon as possible so you are ahead of the doubt and the consumer remembers your brand well. In that way lead generation will be done effectively and it is therefore advisable to keep a close eye on newly acquired leads within Google Ads. The list of leads from the past 30 days can be downloaded as a csv file, or even better, create a webhook integration to receive leads directly into the CRM system. So: good luck with YouTube Advertising and lead generation!
WANT TO KNOW MORE ABOUT WHAT OPPORTUNITIES YOUTUBE ADVERTISING OFFERS?
90% of consumers say they use YouTube to discover new products (Thinkwithgoogle, 2019). Your future consumer is ready to be convinced by the right video content. That is exactly the moment, where you as an advertiser want to be with your video! In our brand new white paper ‘YouTube for Advertisers’ you’ll receive practical tips and trick concrete tips en tricks. It is your free guide to a spot-on advertising strategy on YouTube.
➤ Get answers to the most asked advertising question from marketers
➤ Discover how you can get the maximum ROI out of your budget
➤ Explore how you can utilise the biggest advertising trends for 2023
Gotten curious? Download here your white paper.