We cracked the TikTok SEO code
We really got to know HEMA’s consumers with data. Our automated video-SEO software TopicTree, allowed us to see in which domain HEMA’s target group is present, which one is most relevant, and where HEMA’s competitors are not active (yet)! After conducting a broad analysis, we found that ‘bathroom’ and ‘window decoration’ were the most important search domains for HEMA. This was the starting point for the video series ‘HEMA helps’: help content, focused on making life at home easier with nifty tips and tricks for the household. Multiple content teams worked together to create content for various video platforms, all within a single day.
The results speak for themselves. A personal moment of happiness came when our strategist Stef rushed into the office with his phone raised above his head: “We already rank #1” just 5 hours after uploading. And then we realized, after YouTube, we also cracked the TikTok SEO code.
And to make things even better, HEMA’s TikTok content also dominated in the Google results. This proves that search is indeed changing. From text to video, on all platforms. If you jump in on this as a brand, you’re making the right move!
A call to brands: bring social media managers and SEO together!
If you read this article and think: I want to get started but where should I begin? First, I would advise you to bring your social media managers and SEO specialists together. Let them talk, as they share the same goal. Second, make sure you get a clear idea of what your consumer is really looking for. Start from there, with adding this ‘helping’ layer to your content palette. And, as a third step, if you still struggle to sort it all out…call Team5pm ;-)