cleaning tips on TikTok
HG, known for their slogan “Does what is promises”, has built a strong reputation with effective cleaning solutions for every household problem. The brand recognizes that consumers are increasingly turning to social media for practical cleaning tips and aims to establish itself as the go-to authority for cleaning content on TikTok.
“Online search behavior, especially among the younger generation, is increasingly shifting from Google to other platforms like TikTok,” says Marit Brunott, International Brand Manager at HG.
“We see great value in establishing our presence on these platforms to offer consumers engaging, specialist solutions for their cleaning challenges. With team5pm’s robust search tools, we’re confident in building a successful partnership.”
The partnership aims to produce search-optimized video content targeting HG’s younger audience aged 25-45. The content will focus on DIY solutions and expert advice, all packaged in platform-specific formats that resonate effectively in both the Netherlands and the UK.
“We’re building HG’s TikTok channel from the ground up, creating content that addresses real cleaning challenges and resonates with the target audience,” says Lorenz de Valk, Client Service Director at team5pm.
“Our video SEO technology and platform-specific approach will help establish HG as the go-to source for practical cleaning solutions on this platform.”
This partnership marks an important step in HG’s digital strategy, with social media playing a central role in their mid-funnel content strategy.
about HG
HG ‘Does what it promises’ has become an indispensable part of Dutch kitchen cabinets. HG is the specialist in cleaning and maintenance for home and garden, offering a wide range of high-quality products. With more than 300 products in their portfolio, they have a solution for every problem. They have offices in Belgium, Germany, France, Spain, Poland, Italy, and the United Kingdom.
HG is working towards its ambitious mission: conquering more of Europe and becoming the undisputed European market leader in specialized cleaning products. This will be achieved by continuing to develop and produce the most effective products so that consumers can enjoy a clean environment worry-free, as well as by expanding distribution and responding to trends.
