Today’s consumers, particularly Gen Z, demand quick and visually engaging answers to their questions. A recent study by Google revealed that 40% of 18-24 year olds rely on short-form video platforms like TikTok, YouTube Shorts, and Instagram Reels as their go-to search engine. From finding local hotspots for their next city trip to discovering cleaning tips and quick recipes, this generation values a fast response and visual representation of the information they seek. As a marketer, it’s crucial to tap into this shifting consumer behaviour by implementing a comprehensive social SEO strategy. This is all you need to know to succeed with Social SEO.