The importance of short-form video content for your brand
The popularity of short-form content is in our day and age rapidly rising and during the new year this won’t change. In fact, 90% of global marketers will increase or maintain their investment in short-form videos this year. So, what is so important about short-form video content that makes marketers invest big time in it? Simply said: what does short-form content do for your brand?
Well, let’s have a look at your consumer. 73% of consumers prefer to watch a short-form video to discover new products (wyzowl, 2022). Does this mean that the younger generation only watches short videos? No! According to YouTube’s Culture and Trends Insights team, 59% of Gen Z watch longer versions of videos they discover on short video apps.
This makes short-form content a great addition to your already existing long-form video strategy. Think of: grabbing your consumers’ attention with user generated product demo and then guiding them to your long-form video to learn more or showcasing the highlights of your longer episodes in Shorts to gain new traffic and subscribers.