Team5pm expands in the Nordics with a Stockholm-based team
Former We Are Era Nordics CEO and COO Natalie Tideström Heidmark and Nicolin Lillhage start as Co-founders
Stockholm, January, 24th 2023 – After a one-year trial in Sweden in which YouTube agency Team5pm has been scoping the Nordic market, the company is now levelling up by opening its own Nordic office in Stockholm with a new Managing Director and native Co-founders. By bundling years of YouTube expertise with data insights and research, Team5pm brings their unique approach to video marketing to the Nordics.
YouTube Strategist Stijn Smulders runs the Team5pm Nordics location as Managing Director, together with former We Are Era Nordics CEO and COO Natalie Tideström Heidmark and Nicolin Lillhage – as Co-founders. The team of thirteen video specialists from Sweden, Norway, Denmark and Finland combines in-depth knowledge from YouTube, TikTok and other video-driven platforms with a vast understanding of the Nordic market.
Jelmer Wind, CEO of Team5pm, is proud of their Nordic expansion. “Team5pm is Europe’s first full-service YouTube agency and the strategic video partner to brands and publishers.” Jelmer Wind shares, “We help clients to innovate their use of video by offering strategy, content creation, distribution – both organic and paid – and brand measurement. We work data-driven, which means we conduct research on consumer behaviour, trends, platforms and relevant markets. We transform these insights into video products for YouTube, TikTok and video platforms. A combination, which is unique to the current market. ”
Nicolin Lilhage and Natalie Tideström Heidmark join Team5pm Nordics as Co-founders
Nicolin Lillhage has a Google background and spent the past years working closely with Sweden’s largest YouTube channels. “Being the second largest search engine in the world, 8 out of 10 Swedes use YouTube as their go-to source for entertainment, inspiration and information. The platform offers huge opportunities to brands who want to gain quality attention from their target audience through their own content and channels.” Nicolin continues, “I’m amazed by Team5pm’s data-driven approach which helps brands to serve their target group with video content that offers value. I am excited to put my ten years of YouTube experience into practice by helping even more clients thrive on YouTube and beyond.”
Being active in several boards of directors, Natalie Tideström Heidmark is looking forward to joining Team5pm Nordics: “I’m impressed by Team5pm’s journey so far. In just four years, they’ve added three offices and over a hundred employees to their name. After meeting the team for the first time, I knew right away that I couldn’t miss out on this opportunity. With their in-house expertise and data-driven approach to video marketing, they offer something new to the market. I can’t wait to expand this to the Nordics.”
About YouTube agency Team5pm
Founded in 2018, Team5pm is Europe’s first YouTube agency and the strategic video partner to brands and publishers. By offering in-house strategy, content creation, paid and organic distribution and brand measurement – all based on data – the agency’s goal is to innovate how companies utilise video. With offices in Amsterdam, Cape Town and Stockholm, their team of +100 video experts are globally networked with national and international clients such as Prime Video, Unilever, Volkswagen and PlayStation. Their video cases have won prizes from (inter)national award shows, like The Webby Awards, The Global Search Awards and The European Video Awards.