In the strategy phase, data research on platform usage, view behaviour and content trends is utilised to form a media strategy, determine KPIs and generate the most important insights for concepting.
Out of platform and audience data, a creative concept is made. Guided by Google’s ABCD framework and pre-tested under a relevant target audience.
What determines effectiveness differs per platform. During one production day, we efficiently shoot platform-specific storylines and assets. By pre-testing and optimising ads in their natural environment, we maximise viewers retention and performance.
A media buy-in that fits our current day and age: transparant, responsible and brand safe. Thanks to target audience and content research from the strategy phase, we know exactly how to reach your potential consumer. In each phase of the funnel. Besides KPIs on campaign level, we measure the effect on brand KPIs, like brand consideration, preference and purchase intention.