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Amsterdam, Tuesday 08 February 2022 – Team5pm takes over video consultancy service agency Tubelift from Utrecht. With this acquisition the YouTube agency adds a vast knowledge of YouTube video strategy and innovation to its services. The Tubelift label disappears and founder Daniël Buchner starts as Lead Innovation at Team5pm.
Jelmer Wind, co-founder Team5pm:“We are very happy that after many years of great collaboration, Tubelift is now part of Team5pm. Daniel has built up unprecedented YouTube expertise over the past ten years and has helped us a lot with training courses, among other things. Before that he was closely involved in the creation of the YouTube channel of Spinnin’ Records and later as Head of Data & Insights responsible for distribution and data driven content strategy at RTL MCN (part of RTL Nederland). The acquisition of Tubelift is a great step for Team5pm and with it we continue to build our innovation branch.”
Daniël Buchner, oprichter Tubelift: “Since 2019 Tubelift helps brands reach the digital first generation through social video, for companies such as Sony Music, JBL, Ministry of Foreign Affairs, HEMA and Rijksmuseum. I get a lot of energy from innovating and developing new products and services. The current customer demand and value chain at Team5pm are already very well aligned. It will be my challenge to find even more suitable solutions for existing and new customer issues. Innovate by optimizing. This is something that Tubelift hardly had time for. At Team5pm I get the tools to realize my ambitions in this area. But I also get the space to work with the team to provide even better service for Tubelift’s current customers. For me, it was a logical and exciting step to join Team5pm.”
Team5pm is The YouTube Agency for Publishers and Brand Publishers, focusing on data research, strategy, content, advertising and video sales through its own YouTube network. Through data-driven consultancy and algorithm-friendly content creation, Team5pm helps clients achieve success on YouTube. By achieving more views, watch time, high Google & YouTube rankings, ad revenue, leads and conversion on YouTube, among other things. The team of 75 employees consists of the best YouTube experts. The head office is located on the Baarsjesweg in Amsterdam. Team5pm now works for the ANWB, Amazon Prime Video, Samsung, AkzoNobel, The Ocean Clean-up, GAMMA, Jacobs Douwe Egberts and KPN, among others.