YouTube offers many opportunities for the cycling industry
YouTube insights for the bicycle industry
YouTube offers enormous opportunities for the bicycle industry. The popular video platform is the ideal environment to reach and activate the target group on a large scale. Funnily enough, bicycle brands and sellers are not (yet) taking full advantage of these opportunities. In our report “YouTube as a Bicycle Seller“, we offer unique insights into the performance of bicycle brands on YouTube.
YOUTUBE AS A BICYCLE SELLER
In our report, “YouTube as a Bicycle Seller,” you’ll read all about:
- The importance of YouTube at every stage of the funnel.
YouTube plays an increasingly important role in the buying process of a bicycle. We tell you which stages they are and what they entail.
- What content and creators around cycling are popular.
For example, content about electric bikes is one of the most popular types of bikes on YouTube. Want to know which ones follow and who is the leader in this industry? Then continue reading in the whitepaper.
- How Dutch bicycle brands are now using YouTube and performing relative to each other.
The biggest bicycle brands on YouTube are Stella, Gazelle and VanMoof. We also tell you how many views they have generated in the first 9 months together.
- Which opportunities bicycle brands leave unused.
There are still profits to be made on YouTube. For example, current content can still make great strides when it comes to optimization. We explain where bicycle brands can still make progress.
- Inspiring national and international examples.
A good and big example that many Dutch bicycle brands can learn from on YouTube is the American ‘Specialized’. We’ll tell you why.
* We also have a Dutch version of this report. Interested? Download it on our Dutch page!
YOUTUBE AS A BICYCLE SELLER
In our report, “YouTube as a Bicycle Seller,” you’ll read all about:
- The importance of YouTube at every stage of the funnel.
YouTube plays an increasingly important role in the buying process of a bicycle. We tell you which stages they are and what they entail.
- What content and creators around cycling are popular.
For example, content about electric bikes is one of the most popular types of bikes on YouTube. Want to know which ones follow and who is the leader in this industry? Then continue reading in the whitepaper.
- How Dutch bicycle brands are now using YouTube and performing relative to each other.
The biggest bicycle brands on YouTube are Stella, Gazelle and VanMoof. We also tell you how many views they have generated in the first 9 months together.
- Which opportunities bicycle brands leave unused.
There are still profits to be made on YouTube. For example, current content can still make great strides when it comes to optimization. We explain where bicycle brands can still make progress.
- Inspiring national and international examples.
A good and big example that many Dutch bicycle brands can learn from on YouTube is the American ‘Specialized’. We’ll tell you why.
* We also have a Dutch version of this report. Interested? Download it on our Dutch page!
Download our whitepaper now!
Unique, data-driven insights about the bicycle industry on YouTube? Get your own copy for free
Curious? Download the white paper here.
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