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YouTube offers enormous opportunities for the bicycle industry. The popular video platform is the ideal environment to reach and activate the target group on a large scale. Funnily enough, bicycle brands and sellers are not (yet) taking full advantage of these opportunities. In our report “YouTube as a Bicycle Seller“, we offer unique insights into the performance of bicycle brands on YouTube.
In our report, “YouTube as a Bicycle Seller,” you’ll read all about:
YouTube plays an increasingly important role in the buying process of a bicycle. We tell you which stages they are and what they entail.
For example, content about electric bikes is one of the most popular types of bikes on YouTube. Want to know which ones follow and who is the leader in this industry? Then continue reading in the whitepaper.
The biggest bicycle brands on YouTube are Stella, Gazelle and VanMoof. We also tell you how many views they have generated in the first 9 months together.
There are still profits to be made on YouTube. For example, current content can still make great strides when it comes to optimization. We explain where bicycle brands can still make progress.
A good and big example that many Dutch bicycle brands can learn from on YouTube is the American ‘Specialized’. We’ll tell you why.
* We also have a Dutch version of this report. Interested? Download it on our Dutch page!
Unique, data-driven insights about the bicycle industry on YouTube? Get your own copy for free