YouTube offers many opportunities for the cycling industry

YouTube insights for the bicycle industry

YouTube offers enormous opportunities for the bicycle industry. The popular video platform is the ideal environment to reach and activate the target group on a large scale. Funnily enough, bicycle brands and sellers are not (yet) taking full advantage of these opportunities. In our report “YouTube as a Bicycle Seller“, we offer unique insights into the performance of bicycle brands on YouTube.

YOUTUBE AS A BICYCLE SELLER

In our report, “YouTube as a Bicycle Seller,” you’ll read all about:

  • The importance of YouTube at every stage of the funnel.

YouTube plays an increasingly important role in the buying process of a bicycle. We tell you which stages they are and what they entail.

  • What content and creators around cycling are popular.

For example, content about electric bikes is one of the most popular types of bikes on YouTube. Want to know which ones follow and who is the leader in this industry? Then continue reading in the whitepaper.

  • How Dutch bicycle brands are now using YouTube and performing relative to each other.

The biggest bicycle brands on YouTube are Stella, Gazelle and VanMoof. We also tell you how many views they have generated in the first 9 months together.

  • Which opportunities bicycle brands leave unused.

There are still profits to be made on YouTube. For example, current content can still make great strides when it comes to optimization. We explain where bicycle brands can still make progress.

  • Inspiring national and international examples.

A good and big example that many Dutch bicycle brands can learn from on YouTube is the American ‘Specialized’. We’ll tell you why.

* We also have a Dutch version of this report. Interested? Download it on our Dutch page!

YOUTUBE AS A BICYCLE SELLER

In our report, “YouTube as a Bicycle Seller,” you’ll read all about:

  • The importance of YouTube at every stage of the funnel.

YouTube plays an increasingly important role in the buying process of a bicycle. We tell you which stages they are and what they entail.

  • What content and creators around cycling are popular.

For example, content about electric bikes is one of the most popular types of bikes on YouTube. Want to know which ones follow and who is the leader in this industry? Then continue reading in the whitepaper.

  • How Dutch bicycle brands are now using YouTube and performing relative to each other.

The biggest bicycle brands on YouTube are Stella, Gazelle and VanMoof. We also tell you how many views they have generated in the first 9 months together.

  • Which opportunities bicycle brands leave unused.

There are still profits to be made on YouTube. For example, current content can still make great strides when it comes to optimization. We explain where bicycle brands can still make progress.

  • Inspiring national and international examples.

A good and big example that many Dutch bicycle brands can learn from on YouTube is the American ‘Specialized’. We’ll tell you why.

* We also have a Dutch version of this report. Interested? Download it on our Dutch page!

Download our whitepaper now!

Unique, data-driven insights about the bicycle industry on YouTube? Get your own copy for free

Curious? Download the white paper here.

WANT TO KNOW MORE ABOUT HOW TO CLAIM A DOMAIN ON YOUTUBE?

Would you like to learn more about how you can claim a domain on YouTube as a brand? Check out our
website or read this blog.

Want to discover what a YouTube marketing agency can do for you?

Born and raised on YouTube, we’ve developed a unique, data-driven approach to create effective videos. As the second-largest global search engine, tapping into YouTube’s full potential requires more than just uploading videos. A specialized YouTube agency can efficiently navigate this complex platform, ensuring your marketing investment translates into measurable results. Click here to learn more about a YouTube marketing agency.

Written by

  • Jolien Wind

    Marketing Manager

    Team5pm

    jolien@team5pm.com

  • Laurens Kornegoor

    Content Creative

  • Ying Ying Yü

    Visual Designer

    Team5pm

    test email

  • Luuk De Haardt

    Digital Marketing Manager

    Team5pm

    luuk@team5pm.com

  • Karlijn Kamphuis

    Producer

    Team5pm

    test email

  • Ronen Wolf

    Co-Founder / Commercial Lead

    Team5pm

    ronen@team5pm.com

  • Sevan Joenoes

    Content Creative

    Team5pm

    sevan@team5pm.com

  • Yara Mureau

    Account Manager

    Team5pm

    yara@team5pm.com

  • Less Goes

    Lead Advertising

    Team5pm

    less@team5pm.com

  • Arvin Den Toom

    Video Editor

    Team5pm

    test email

Share article