Three practical tips to immediately book results with your podcast on YouTube
#1 Spend more attention on your titles and thumbnails
It will soon be possible to automatically upload podcasts to YouTube via RSS feeds. Easy, but then realise that your content is far from optimal. It is almost always advisable to pay (more) attention to your titles and thumbnails. These two elements largely determine whether interested parties click and thus start listening to your show at all. Not surprisingly, the world’s most successful creators are obsessed with thumbnail optimisation. Provide a recognisable and distinct look and feel, but also one that differs from episode to episode.
#2 Analyse when your podcast listeners/viewers drop out, and why
Next to CTR (Click Through Rate), viewer loyalty is the most important metric for success. YouTube gives videos and podcasts insight into content performance at the level of seconds. Take advantage of that. You can see exactly where your audience is dropping out and how you are performing relatively compared to other content of the same length. Use these insights to find out why they are dropping out, so you can improve the next episode. The most successful creators do not distinguish themselves from the rest by the number of uploads. More is not always better. However, they do improve with every upload. No matter how small the improvement, in the end, all these marginal gains add up and make a big impact.
#3 Go Short
YouTube Shorts (‘the TikTok equivalent of YouTube’) are tremendously popular and can boost a channel’s visibility and growth. See if you can edit the best quotes and highlights from an episode as a short vertical video, and post it as a Short. A good example is 7DTV, a Dutch YouTube and podcast channel where Ronnie Overgoor talks to entrepreneurs. He publishes highlights and short clips from the episodes as Shorts. The result? Hundreds of thousands of views, a sharp increase in subscribers and better viewing of the entire episode.
This breakthrough of podcasts on YouTube offers great opportunities for podcast makers. Start the year off right by capitalising on this now.
Curious about more promising YouTube trends?
Are you interested in these type of YouTube trends? We recently launched the biggest YouTube trends for 2023. Read more about the YouTube trends for 2023 here. If you never want to miss out on a relevant YouTube update again, you should subscribe to our newsletter down below!
Want to discover what a YouTube marketing agency can do for you?
A dedicated YouTube marketing agency helps your brand to tap into a broad audience, engaging them with visually rich and relevant video content. A specialized YouTube agency can help you navigate this complex platform efficiently, ensuring that your marketing investment translates into measurable results. Click here to learn more about a YouTube marketing agency.