Online campaigns that grab attention and retain it
There has been a nearly 15% decline in TV watch time among countries worldwide, while the costs for advertising on television continue to rise. That is why more brands shift their budget to online. While this might seem a smart move, it is good to keep in mind that the rules for a successful online campaign differ from those of a traditional TV campaign.
A new approach is needed for both production and distribution of video campaigns, to grab and retain the attention of your target audience. Check the case of Centraal Beheer to understand how the brand got real results with an online-first campaign.
Our vision you’ll get everything out of your online campaign
How do I know what my online audience wants to see? What content does my viewer need? The answer is: you know that with data!
Data creates relevant hooks for creating a concept for campaigns. By combining this with creativity, we produce advertising campaigns that your target group loves and watches with full attention. Our tool topictree helps us get to know your audience. Topictree continuously analyzes watch and search behavior data from the world’s largest (video) platforms. Thus, we get real-life data on what your target audience likes to watch. This is how we create effective campaigns that fit the online world.
- YouTube
SPP achieves success with a data-driven YouTube strategy: 10 videos, based on real search behavior, generated 467,000 views and an engaged audience!
Discover how Gymgrossisten boosted brand preference and purchase intent through an efficient content strategy: creating a video podcast series that transformed into 133 pieces of TikTok content.
- Social
Transavia's TikTok-debut was a big hit: thousands of followers in one month and now a community of 23.000. With authentic, Employee-Generated content and smart use of Spark Ads, we reached millions of views and created an engaged community.
- Social
Prime Video captivates Gen Z with targeted social campaign for Danish series ‘Roasted - Verdens Sjoveste Ferie’
- Social
Linear TV watch time is decreasing. With a social strategy, Omroep ZWART delivers an important message to their online audiences.
introducing… the sweet spot
Where the worlds of facts and imagination meet.
