Online commercials that grab attention and retain it
There has been a nearly 15% decline in TV watch time among countries worldwide, while the costs for advertising on television continue to rise. That is why more brands shift their budget to online. While this might seem a smart move, it is good to keep in mind that the rules for a successful online commercial differ from those of a traditional TV commercial.
A new approach is needed for both production and distribution of video commercials, to grab and retain the attention of your target audience. Check the case of Centraal Beheer to understand how the brand got real results with an online-first commercial.
Our vision you’ll get everything out of your online commercial
How do I know what my online audience wants to see? What content does my viewer need? The answer is: you know that with data!
Data creates relevant hooks for creating a concept for commercials. By combining this with creativity, we produce advertising campaigns that your target group loves and watches with full attention. Our tool topictree helps us get to know your audience. Topictree continuously analyzes watch and search behavior data from the world’s largest (video) platforms. Thus, we get real-life data on what your target audience likes to watch. This is how we create effective commercials that fit the online world.
This is how you build brand awareness and create an attractive brand with a creative formula and tailor-made formats for both TV and online.
- Online commercials
Although LOI created multiple awareness campaigns and online performance marketing campaigns in recent years, the younger audience was not sufficiently aware of the wide course range and the benefits that LOI offers. We changed that!
Growing brand preference in a highly competitive market? We did it with Lucardi's mother's day campaign. Target group data combined with creativity created the ideal full-funnel social campaign.
- Online commercials
Creating 30% more impact with the same online media budget? Together with Volkswagen, we show how it’s done, by creating an online-first commercial. It’s time to play by the rules of the digital world.
- Online commercials
With Beter Bed, we created a YouTube commercial that perfectly aligns with Google's ABCD framework. This way, Beter Bed keeps the right attention from the right audience on the right platform!
Turning your online community into Prime Video subscribers? A combination of data, content creation, and smart social distribution of the Prime Original 'Van A naar Onbekend' did the trick.
Transitioning from offline to online? Do it like Beter Bed, and create real impact with data-driven YouTube ads. Data research, spot-on targeting, a media plan, and clear follow-up studies boosted their brand preference.
The perks of personalized ads? Having millions of viewers watch your ad, even though they could skip it. This is what we call quality attention through YouTube ads. Find out how we did it for the Volkswagen ID.4.
What do you mean, the niche group of business owners can't be reached with online video ads? We prove the opposite and show how Centraal Beheer strengthened its bond with them.
introducing… the sweet spot
Where the worlds of facts and imagination meet.
