Creative Format Development

We develop impactful content formats for your target group based on data research and proven trend insights


Inspiration for good ideas can come from anywhere at any time – in the shower, in the middle of the night, reading a newspaper article or during a good conversation with friends over a few drinks. But when is a good idea good? And as a company, on what basis do you invest in a particular format knowing that production is often pricey and you only get to see the results after broadcast? Team5pm does not begin with simply the idea or is guided by gut feelings, but we dive into the data to brief the creative team with relevant and verified data insights.


In addition to being the largest video-on-demand (VOD) platform and the second largest search engine, YouTube is also the largest source of organic viewing behavior in the world. Daily Team5pm is intensively involved with this enormous source of information and uses it to advise our clients, while at the same time this information serves as the basis for our content productions. From this constant research and performance analysis of all available content on YouTube, we are able to identify major content trends at a very early stage in the process. These trends provide an outstanding basis for content format development and Intellectual Property.


The Team5pm creative team has a diverse background in the international entertainment industry (including RTL and EndomolShine) and extensive experience in the development, enhancement and distribution of successful video formats on national TV and online platforms, including YouTube. We work daily to combine data research with autonomous creativity. This creates new, creative and original Intellectual Property that is validated by data research. As a result, the success rate of a presentation and the final product are higher while the investment risk is drastically reduced.


Strategy and Research

We take the guesswork out of YouTube marketing by basing our strategies on wisdom accumulated from data analysis, research and from our many years of combined experience. As a result, we know exactly what works and what doesn’t work on YouTube.

Channel Growth

By skillfully combining organic and paid promotions, we help generate more growth, more views, longer watch time and greater impact. With our data-driven approach, we ensure that your videos are easily found and recommended more often.


We produce videos that people want to watch and that the YouTube algorithm loves. Whether you want effective advertisements, entertaining content or search-driven videos, we are the team to help your brand from data to watch time to results.


Advertising on YouTube is an entire job unto itself. A job that we have mastered like no one else. We know precisely how to reach, engage and convert the right target group with attractive advertising campaigns on the largest video platform in the world.

Video Sales

Increase your channel’s ad revenue by joining our Premium Network for independent publishers and brands. We help your channel achieve higher CPMs and generate more income.

Get in touch

Do you also want to achieve results with YouTube based on data insights? We would be more than happy to take you into the wonderful world of YouTube!

Do you also want to achieve results with YouTube based on data insights? We would be more than happy to take you into the wonderful world of YouTube!