Channel growth

Creative support

Success on YouTube starts with quality content and the right strategy. Use the creative laws and rules of YouTube to score even better with your videos.

CONTENT IS KING

The first step to achieve success on YouTube is to create good, quality content. When your video content is not interesting or entertaining enough for viewers, they will drop off. This will have a negative impact on the YouTube algorithm and therefore your results. To immediately captivate the viewer and give them a reason to return to your channel, in addition to production support, Team5pm offers creative support to develop your YouTube content. No matter what form of content you want to create for your brand, we know exactly what works and what doesn’t work on YouTube. From input for the perfect how-to video to guiding long-running series and formats to selecting the right influencers to work with – we know what works.  

SUCCESS FORMULA

YouTube uses this formula for success:  content + optimization + distribution. If one of these aspects is not sufficient enough, you will likely achieve less results with your YouTube channel. This is why we use data-driven insights and our accumulated knowledge of YouTube to respond to this success formula when contributing to the development of new or existing content for your brand.

DETERMINING CONTENT

Not sure what formats work best on YouTube? What are the latest content trends?  Or do you not know how to add content – especially for YouTube – to your strategy? Do you run into issues when developing content or not knowing why your content doesn’t score on YouTube? Then we can help! We use our knowledge of the YouTube content laws and regulations to help you achieve higher ratings from viewers – and YouTube – for your videos and your brand.

CONTENT PROCESS

With our knowledge of YouTube, we assist during the entire content creation process. From help setting up brainstorming sessions to determine the creative core and formats to developing treatments and briefings for your in-house content creators – we provide support at the precise moments in the creative process where and when you need us to. We also analyze and report on the posted (or already posted) content to help advise you on your new and existing content. From data-driven insights we can tell you how to best create, develop and analyze YouTube content for your brand. 

VIDEO PROMOTION

91% of all videos on YouTube never reach 1,000 views. We make sure that for your Youtube videos this is not the case. Publishing content is just the beginning; after that comes distribution. To generate more views and more attention for your YouTube videos we combine paid, organic and earned media to develop a sharp distribution strategy that ensures your videos will be seen. 

OUR SERVICES

Strategy and Research

We take the guesswork out of YouTube marketing by basing our strategies on wisdom accumulated from data analysis, research and from our many years of combined experience. As a result, we know exactly what works and what doesn’t work on YouTube.

Channel Growth

By skillfully combining organic and paid promotions, we help generate more growth, more views, longer watch time and greater impact. With our data-driven approach, we ensure that your videos are easily found and recommended more often.

Content

We produce videos that people want to watch and that the YouTube algorithm loves. Whether you want effective advertisements, entertaining content or search-driven videos, we are the team to help your brand from data to watch time to results.

Advertising

Advertising on YouTube is an entire job unto itself. A job that we have mastered like no one else. We know precisely how to reach, engage and convert the right target group with attractive advertising campaigns on the largest video platform in the world.

YouTube Labs

Labs is the world's first YouTube-only research company. We help brands, advertisers and publishers measure, predict and optimize the effectiveness of their YouTube content. With data- and customer-driven research, we generate more reach and qualitative attention, so you get the maximum return on your YouTube budget.

Get in touch

Do you also want to achieve results with YouTube based on data insights? We would be more than happy to take you into the wonderful world of YouTube!

Do you also want to achieve results with YouTube based on data insights? We would be more than happy to take you into the wonderful world of YouTube!