Channel growth

YouTube Academy

Learn more about YouTube SEO, optimized content and best practices for engagement on YouTube in our YouTube Academy.


In the Team5pm YouTube Academy you will learn how to use YouTube to generate more leads and reach more customers with your brand. This can be done by creating quality content and optimizing your YouTube videos so they will rank higher and be easier to find. YouTube is not a hard conversion platform but it can have a positive influence on the authority and experience of your brand. To master this correctly, you will find the following modules in the YouTube Academy:

  1. How to use YouTube for Brands
  2. Understanding the Algorithm
  3. YouTube Optimization
  4. YouTube SEO
  5. YouTube Content
  6. YouTube Engagement
  7. YouTube Distribution
  8. Advertising
  9. Ad Formats
  10. Targeting
  11. Tips & Tricks

The YouTube Academy is filled with step-by-step plans, checklists and helpful guides for optimizing your videos, setting up a YouTube advertising strategy and brainstorming new content ideas.  


Anyone can take the YouTube Academy classes at their own pace and at any location. This allows us to train and support large groups of employees at multiple locations. For example, we train all AkzoNobel marketers worldwide in their own online training environment with lessons that are fully tailored to their specific industry.

The YouTube Academy is not only suitable for companies with many international employees. Also smaller companies such as the Dutch National Opera and Ballet have taken the YouTube Academy as a supplement to a YouTube Channel Management training to not only keep their knowledge up-to-date, but also to broaden it. 


Thanks to our many years of combined experience; our large network of customers, the use of data, research and experiments – we know exactly what works on YouTube. Our YouTube experts are happy to share their knowledge with companies that want to learn more about how to successfully use YouTube. 


Strategy and Research

We take the guesswork out of YouTube marketing by basing our strategies on wisdom accumulated from data analysis, research and from our many years of combined experience. As a result, we know exactly what works and what doesn’t work on YouTube.

Channel Growth

By skillfully combining organic and paid promotions, we help generate more growth, more views, longer watch time and greater impact. With our data-driven approach, we ensure that your videos are easily found and recommended more often.


We produce videos that people want to watch and that the YouTube algorithm loves. Whether you want effective advertisements, entertaining content or search-driven videos, we are the team to help your brand from data to watch time to results.


Advertising on YouTube is an entire job unto itself. A job that we have mastered like no one else. We know precisely how to reach, engage and convert the right target group with attractive advertising campaigns on the largest video platform in the world.

YouTube Labs

Labs is the world's first YouTube-only research company. We help brands, advertisers and publishers measure, predict and optimize the effectiveness of their YouTube content. With data- and customer-driven research, we generate more reach and qualitative attention, so you get the maximum return on your YouTube budget.

Get in touch

Do you also want to achieve results with YouTube based on data insights? We would be more than happy to take you into the wonderful world of YouTube!

Do you also want to achieve results with YouTube based on data insights? We would be more than happy to take you into the wonderful world of YouTube!