Advertising

Performance

From video to result

In recent years, YouTube has been proven primarily as a platform for upper-funnel video campaigns, but nowadays YouTube is starting to make its mark in lower-funnel marketing activities too. Google is continuously expanding its performance-based advertising options and at Team5pm we develop along with it. YouTube is visited to satisfy existing passions or for visitors to find new ones with which it plays an important and decisive role in the purchasing process. Because of this exploratory mindset, more than 90% of consumers indicate that they have discovered a brand or product on YouTube. But the possibilities of YouTube advertising do not stop with generating brand awareness. YouTube also offers a more direct effect, whether you are looking for leads, conversions or sales.

LEADS

Convince your target group to get in touch with you without leaving the platform. Team5pm helps you generate leads so that they can then be received yourself. Think of obtaining email addresses for newsletters or collecting telephone numbers for the webcare department or sending flyers to specific addresses. YouTube offers, in addition to the standard questions, enough possibilities to request information about specific industries or to ask work-related questions. At Team5pm we know exactly how to generate leads effectively and we are happy to help with that.

CONVERSIONS

A unique opportunity for advertisers to no longer be dependent on other well-known platforms but to use YouTube as a platform for driving conversions via their own website – we call it video to performance at Team5pm. In other words: we help brands use video to realize conversions. The success of the campaign depends heavily on the difficulty of the conversion and the number of steps the target group has to go through. Because of our experience with running conversion campaigns, at Team5pm we know that you have to make it as easy as possible for the target group and know how the video itself can optimally contribute to this.

SHOPPING

Google Shopping is known to many, but YouTube Shopping is arguable YouTube’s best-kept secret. Of Shopping. Of course, this does not apply to our specialists and we like to use this knowledge to help advertisers generate more sales. By adding the products from the Google Merchant Center to your video, we make the purchase simple and accessible. The products appear in the form of a product card on and next to the video. A very interesting option for generating sales, although not all e-commerce parties are aware of it yet.

Are you curious about how you can use YouTube for performance marketing? Let us know – we are happy to think along with you.

OUR SERVICES

Strategy and Research

We take the guesswork out of YouTube marketing by basing our strategies on wisdom accumulated from data analysis, research and from our many years of combined experience. As a result, we know exactly what works and what doesn’t work on YouTube.

Channel Growth

By skillfully combining organic and paid promotions, we help generate more growth, more views, longer watch time and greater impact. With our data-driven approach, we ensure that your videos are easily found and recommended more often.

Content

We produce videos that people want to watch and that the YouTube algorithm loves. Whether you want effective advertisements, entertaining content or search-driven videos, we are the team to help your brand from data to watch time to results.

Advertising

Advertising on YouTube is an entire job unto itself. A job that we have mastered like no one else. We know precisely how to reach, engage and convert the right target group with attractive advertising campaigns on the largest video platform in the world.

YouTube Labs

Labs is the world's first YouTube-only research company. We help brands, advertisers and publishers measure, predict and optimize the effectiveness of their YouTube content. With data- and customer-driven research, we generate more reach and qualitative attention, so you get the maximum return on your YouTube budget.

Get in touch

Do you also want to achieve results with YouTube based on data insights? We would be more than happy to take you into the wonderful world of YouTube!

Do you also want to achieve results with YouTube based on data insights? We would be more than happy to take you into the wonderful world of YouTube!