YouTube Labs

Thumbnail pretesting and optimization

We pretest your thumbnails so they stand out and generate a high CTR

A thumbnail is the business card of your video and important for the YouTube algorithm to rank your video well. Therefore, we research and optimize the effectiveness of your thumbnails before your YouTube campaign goes live. That way we know for sure that your thumbnail stands out and convinces people to watch your video.

We do this by performing A/B pre-tests, generating heatmaps based on eye tracking, and comparing your thumbnail to thumbnails of competing videos.

A/B Pretesting
Before your YouTube campaign goes live, we test one or more variants of your thumbnail among a representative group of people from your target audience. This gives you a quick insight into the best performing version of your thumbnail based on CTR.

Eye-tracking with artificial intelligence
We generate heatmaps that show how much attention goes to specific elements of your thumbnail, which parts attract attention in the first 3 to 5 seconds and which elements are distracting. Our clarity score also shows how clear the design of your thumbnail is compared to other thumbnails and the benchmark.

Based on these insights, we optimize your thumbnail to ensure that your thumbnail stands out and convinces people to watch your video.

Comparison based on clarity score
By looking at the relative clarity score we find out how your thumbnail performs compared to other thumbnails in the YouTube search results. Based on that, we make adjustments to make sure your thumbnails stand out and perform better than the thumbnails of competing videos.

OUR SERVICES

Strategy and Research

We take the guesswork out of YouTube marketing by basing our strategies on wisdom accumulated from data analysis, research and from our many years of combined experience. As a result, we know exactly what works and what doesn’t work on YouTube.

Channel Growth

By skillfully combining organic and paid promotions, we help generate more growth, more views, longer watch time and greater impact. With our data-driven approach, we ensure that your videos are easily found and recommended more often.

Content

We produce videos that people want to watch and that the YouTube algorithm loves. Whether you want effective advertisements, entertaining content or search-driven videos, we are the team to help your brand from data to watch time to results.

Advertising

Advertising on YouTube is an entire job unto itself. A job that we have mastered like no one else. We know precisely how to reach, engage and convert the right target group with attractive advertising campaigns on the largest video platform in the world.

YouTube Labs

Labs is the world's first YouTube-only research company. We help brands, advertisers and publishers measure, predict and optimize the effectiveness of their YouTube content. With data- and customer-driven research, we generate more reach and qualitative attention, so you get the maximum return on your YouTube budget.

Get in touch

Do you also want to achieve results with YouTube based on data insights? We would be more than happy to take you into the wonderful world of YouTube!

Do you also want to achieve results with YouTube based on data insights? We would be more than happy to take you into the wonderful world of YouTube!