Data Research for Creatives, Brands, Publishers and Advertisers
Develop creative YouTube formats based on proven success factors. Not based on gut feeling.
Being successful on YouTube is more than accumulating loads of subscribers. Success on YouTube means a channel receives more views, builds watch time and has viewers coming back to the channel. But how do you get viewers to return to your channel? By offering great content!
DATA RESEARCH FOR CREATIVES
With our new product ‘Data Research for Creatives’, Team5pm examines which data-driven insights are relevant for your company. We examine what trends are happening in the domain or industry your company is active. We answer questions like: What is most viewed by men and what by women? Which channels are popular within a certain domain and what knowledge can we gain from them? We also look into what the ideal video length is, what day is best to upload and much more. We aggregate our findings into a report that is passed onto our creative team to design exciting, new content.
DATA RESEARCH FOR BRANDS
What questions do consumers have? What questions do they ask Google? And what questions are they looking for on YouTube? With the Data Research for Brands product we uncover what the consumer intent is and where it lies. This helps you know which video topics are the smartest to make for your brand. Team5pm believes that data-driven help content is one of the most successful content types on YouTube. Why? Because your company offers the opportunity for consumers to connect with quality content that answers their search query. You let us know which domain you would like to claim and we’ll in turn tell you which topics will help you do that, what video length works best with those topics and what important preconditions your content must have. No longer choose your video topics based on gut feeling, but be where you consumer is looking!
DATA RESEARCH FOR PUBLISHERS
As a YouTube publisher, you are faced with the same question every day: ‘What am I going to make for YouTube?’ or ‘What makes a newly chosen format work or not work?’ Team5pm helps you, the publisher, with these questions. Does your team upload daily but find it difficult to use the YouTube Analytics data to determine the success or failure of a particular format? Or do you want to find out which trends are hiding behind that data? Then you are at the right place at Team5pm! We use Data Research for Publishers to help them discover the trends behind the data. We provide insights into which content scores, expose bottlenecks and tell you which topics are being viewed a lot and a little. We put all of this into a presentation that will provide a solid understanding of what is performing well, what is performing better, which threats and opportunities are lurking around the corner – and how to deal with them.
In short: are you looking for an original concept for your brand on YouTube, but want to make wise choices for your content that are based on data and no more on gut feelings? Then contact us to discuss what we can do for you and your brand.
DATA RESEARCH FOR ADVERTISERS
Even for advertisers on YouTube, data is the right direction to go. Of course people ask the common questions: ‘What is the result of an ad campaign? And why that result?’ However, data offers the insight that your brand needs at the very beginning of the advertising process.
We help you – the advertiser. Do you already have advertising campaigns running at full speed? Or do you want to focus entirely on YouTube advertisements? Do you also want to know – through data research – what content your advertisements should contain? Then you are in the right place at Team5pm! With Data Research for Advertisers, we determine what the trends in the organic content market are, then use the knowledge about those trends in your advertising strategy. This allows your advertisements to be much more in line with what the consumer wants to see.