DATA-DRIVEN VIDEO PRODUCTION
We translate data insights into a top-notch video production that drives results in each phase of the video funnel.
A video commercial production based on data
As an advertiser, you can ensure the best audience targeting and ad viewability. But all that is worthless if your video commercial doesn’t earn attention and drive emotion. We combine creativity with data to produce an online video commercial that gets quality attention from your audience. Thereby incorporating the ABCD-model: Google’s core principles for building an effective creative video commercial on YouTube and beyond.
A video production suitable for social media
In addition to primarily long-form video content that works well on YouTube, we produce videos for social platforms like Instagram and TikTok.
Think of: vertical videos, memes, GIFs, TikToks, Instagram stories, reels, IGTV posts, YouTube Shorts, community and social posts.
KPN CASE STUDY
A branded video production that integrated informative product USPs into entertaining gaming content, that would win over hearts of the Gen Zs and Millennials on YouTube.
As a leading provider of telecommunication and IT in the Netherlands, KPN was looking for new ways to reach Gen Zs and Millennials with video content. Our in-house creatives came up with successful branded gaming formats, such as annual tournament seasons and specials. These were distributed on Holland’s biggest online gaming channel: Legends of Gaming. As the channel’s ‘Founding Father’ KPN won over their audience’s hearts while promoting informative product USPs. Watch time and views skyrocketed and were 100% organically achieved.
We’re a video production power house, combining insights from our different in-house services. We bundle these into a high-quality video production that is all-encompassing.
Branded entertainment video production to impact brand KPIs
As a marketer you might struggle to influence brand KPIs, such as brand awareness or preference. With the right branded entertainment on YouTube, you can generate hours of qualitative attention for your brand and get brand KPIs moving. We produce branded entertainment based on data about your market and target group. With this, we ensure that your long-term video strategy is not built on personal opinion or a creative direction guided by gut feeling.
We help your audience through the production of explainer videos
Explainer videos are a special type of video production where you literally help your target audience by answering their questions or matching their intentions. For example, questions like: How do I mix the perfect mojito to go with a barbecue? Or how do I insulate my house? Based on data research, we know what your target audience is looking for and what is relevant for your brand, service or product. Combined with our years of experience, we know exactly how to make videos that fit the algorithm and are recommended by Google and YouTube, therefore ranking high in search results.
We can transform your content archive into profitable videos
Do you own a huge pile of video content, such as sports events, films or TV programs? Then that’s a great opportunity to build a community and to generate direct income, leads or first party data. Our experienced video editors and creatives systematically map out your archive and transform your video content into optimised video formats that match the algorithm of your platform. It’s how we created an always-on content strategy that drives revenue for PokerStars. Read the PokerStars case study here.
OUR OTHER SERVICES
As a full-service YouTube agency we offer a wide range of video services. Explore the full scoop of what we do down below.
BRANDS THAT TOOK ON A DATA-DRIVEN APPROACH
