Channel growth

YouTube Review

A full review of a YouTube channel based on the watch time funnel

From our many years of experience, we know exactly what works on YouTube. Team5pm would like to help you with this knowledge. A YouTube Review provides insight into the current status of your YouTube channel and which metrics can be improved. We can advise you on how to improve your channel at every stage of the YouTube funnel. For many channels, there are huge opportunities to generate even more watch time and views with existing videos.

Let our consultants review your channel and we’ll tell you exactly what you need to do to grow your Youtube channel. Based on this review, we will give you concrete advice on what you need to change to be more successful on YouTube.


A YouTube Review is made up of various parts. During a review, we examine all parts of the watch time funnel.


The first step in the funnel is impressions. Impressions are an important result of the organic search results in YouTube. The more impressions, the higher the number of views and ultimately the longer the watch time. With a good optimization of your YouTube channel, the number of impressions will increase.


In addition to impressions, we also consider the click-through-rate of your YouTube content. This term includes all titles, thumbnails and text of this content. While we conduct our review, we look at all aspects that fall within this part of the funnel and will give you advice about it.


We also look at views. Views are the actual viewers who are actively converted by strong titles and thumbnails. Basically, the number of views is the number of times people have viewed your video.


With viewer loyalty, we look at two different metrics. First, we look at retention – the part of the video that has been watched. Then we look at view duration, which is the average number of minutes viewed.


The last item of the funnel is the channel’s watch time. Watch time comprises the number of hours that viewers have watched content from your YouTube channel over a certain time frame. We can achieve high watch time in a variety of ways. For example, we can bring you content up higher in search on YouTube, or via external recommendations.

Together all of these parts form the advice we will provide on the current status of your channel. Do you want concrete advice about your channel or a specific part of it? We offer you a free YouTube Review. You can request yours YouTube Review here.


Strategy and Research

We take the guesswork out of YouTube marketing by basing our strategies on wisdom accumulated from data analysis, research and from our many years of combined experience. As a result, we know exactly what works and what doesn’t work on YouTube.

Channel Growth

By skillfully combining organic and paid promotions, we help generate more growth, more views, longer watch time and greater impact. With our data-driven approach, we ensure that your videos are easily found and recommended more often.


We produce videos that people want to watch and that the YouTube algorithm loves. Whether you want effective advertisements, entertaining content or search-driven videos, we are the team to help your brand from data to watch time to results.


Advertising on YouTube is an entire job unto itself. A job that we have mastered like no one else. We know precisely how to reach, engage and convert the right target group with attractive advertising campaigns on the largest video platform in the world.

YouTube Labs

Labs is the world's first YouTube-only research company. We help brands, advertisers and publishers measure, predict and optimize the effectiveness of their YouTube content. With data- and customer-driven research, we generate more reach and qualitative attention, so you get the maximum return on your YouTube budget.

Get in touch

Do you also want to achieve results with YouTube based on data insights? We would be more than happy to take you into the wonderful world of YouTube!

Do you also want to achieve results with YouTube based on data insights? We would be more than happy to take you into the wonderful world of YouTube!