YouTube Labs

Labs helps to measure, predict and optimize the effectiveness of your YouTube content.

Brand Effect Measurement

To understand the impact of YouTube on your brand and increase the effectiveness of your campaigns, we conduct brand effect measurements for key brand KPIs, such as brand awareness, brand preference and purchase intent. With this, we measure the effectiveness of your video campaign and go beyond YouTube statistics, such as reach, attention and subscribers.

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Video pretesting and optimization

More than 50% of the success of your digital campaign is determined by your video creation. That’s why we research and optimize the effectiveness of your videos before your YouTube campaign goes live. With the help of audience retention data, eye-tracking, heatmapping and neuro-research we perform pretests and optimize your videos in no-time so they retain attention and make an impact.

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Thumbnail pretesting and optimization

A thumbnail is the business card of your video and important for the YouTube algorithm to rank your video well. A good thumbnail stands out and convinces people to watch your video. Therefore, we research and optimize the effectiveness of your thumbnails before your YouTube campaign goes live. Using eye-tracking, heatmapping and A/B(/C) testing, we research and optimize your thumbnails in no-time so they stand out and generate a high click-through-rate (CTR).

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Viewer research

A successful YouTube channel contributes to brand awareness, brand preference and purchase intention, but it is also important for stimulating customer loyalty and increasing customer satisfaction. That’s why we conduct ongoing viewer research to find out what the wants and needs of your viewers are. These insights help you to better connect your future campaigns to your target audience.

OUR SERVICES

Strategy and Research

We take the guesswork out of YouTube marketing by basing our strategies on wisdom accumulated from data analysis, research and from our many years of combined experience. As a result, we know exactly what works and what doesn’t work on YouTube.

Channel Growth

By skillfully combining organic and paid promotions, we help generate more growth, more views, longer watch time and greater impact. With our data-driven approach, we ensure that your videos are easily found and recommended more often.

Content

We produce videos that people want to watch and that the YouTube algorithm loves. Whether you want effective advertisements, entertaining content or search-driven videos, we are the team to help your brand from data to watch time to results.

Advertising

Advertising on YouTube is an entire job unto itself. A job that we have mastered like no one else. We know precisely how to reach, engage and convert the right target group with attractive advertising campaigns on the largest video platform in the world.

YouTube Labs

Labs is the world's first YouTube-only research company. We help brands, advertisers and publishers measure, predict and optimize the effectiveness of their YouTube content. With data- and customer-driven research, we generate more reach and qualitative attention, so you get the maximum return on your YouTube budget.

Get in touch

Do you also want to achieve results with YouTube based on data insights? We would be more than happy to take you into the wonderful world of YouTube!

Do you also want to achieve results with YouTube based on data insights? We would be more than happy to take you into the wonderful world of YouTube!